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Loss Aversion and Regulatory Focus Effects in the Absence of Numbers: Qualitatively Framing Equivalent Messages on Food Labels
Unformatted Document Text:  QUALITATIVELY FRAMING EQUIVALENT MESSAGES ON FOOD LABELS Soman, D. (2004). Framing, loss aversion, and mental accounting. In Koehler, D. J., & Harvey, N. (Eds.), Blackwell handbook of judgment and decision making, (pp. 379-398). Malden, MA: Blackwell Publishing. Stolze, M., Piorr, A., Häring, A.M., & Dabbert, S. (2000) Environmental impacts of organic farming in Europe. Organic Farming in Europe: Economics and Policy, 6. Universität Hohenheim, Stuttgart-Hohenheim. Retrieved from Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211, 453–458. Wang, J., & Lee, A. Y. (2006). The role of regulatory focus in preference construction. American Marketing Association, 43, 28-38. Zhao, G., & Pechmann, C. (2007). The impact of regulatory focus on adolescents’ response to antismoking advertising campaigns. Journal of Marketing Research, 44(4), 671-687.

Authors: Abrams, Katie.
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Soman, D. (2004). Framing, loss aversion, and mental accounting. In Koehler, D. J., & Harvey, 
N. (Eds.), Blackwell handbook of judgment and decision making, (pp. 379-398). Malden, 
MA: Blackwell Publishing.
Stolze, M., Piorr, A., Häring, A.M., & Dabbert, S. (2000) Environmental impacts of organic 
farming in Europe.  Organic Farming in Europe: Economics and Policy6. Universität 
Hohenheim, Stuttgart-Hohenheim. Retrieved from
Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. 
Science, 211, 453–458.
Wang, J., & Lee, A. Y. (2006). The role of regulatory focus in preference construction. 
American Marketing Association, 43, 28-38.
Zhao, G., & Pechmann, C. (2007). The impact of regulatory focus on adolescents’ response to 
antismoking advertising campaigns. Journal of Marketing Research, 44(4), 671-687.

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