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The Impact of Contradicting Media Messages on Political Perceptions: The Case of a Partisan Dispute in Korea over Lifting Ban on U.S. Beef Imports
Unformatted Document Text:  THE IMPACT OF CONFLICTING FRAMES 20 because if a set of frames is offset by another, the magnitude of countervailing effects among frames will be determined by how much one is willing to expose her/himself to opposing frames.

Authors: Lee, ByungGu.
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because if a set of frames is offset by another, the magnitude of countervailing effects among 
frames will be determined by how much one is willing to expose her/himself to opposing frames.

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