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The Impact of Contradicting Media Messages on Political Perceptions: The Case of a Partisan Dispute in Korea over Lifting Ban on U.S. Beef Imports
Unformatted Document Text:  THE IMPACT OF CONFLICTING FRAMES 24 Notes.a. Dependent variable of path a is presidential evaluationb. Dependent variable of path b is trust in governmentc. Cell entries are standardized regression coefficients.d. Political ideology: 1 = extremely liberal, 4 = independent, 7 = extremely conservative.e. Beef policy evaluation: 1 = extremely unfavorable, 6 = extremely favorable.f. Perceived government responsibility: 1= the government is not responsible, 7 = the government is responsibleg. Political evaluations: 1 = extremely unfavorable, 7 = extremely favorable toward the conservative government.h. In all relationships, age, education level, income, gender, exposure to television/newspaper/online frames were controlled for.*p < .05, **p < .01, ***p < .001. Ideology Beef policy evaluation Political evaluations .348 *** a) .557 *** b) .619 *** a) .377 *** (.184 *** ) b) .324 *** (.127 ** ) Ideology Perceived responsibilit y Political evaluations – .257 *** a) – .455 *** b) – .433 *** a) .379 *** (.263 *** ) b) .326 *** (.222 *** )

Authors: Lee, ByungGu.
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THE IMPACT OF CONFLICTING FRAMES   
      24
           
Notes.
a. Dependent variable of path a is presidential evaluation
b. Dependent variable of path b is trust in government
c. Cell entries are standardized regression coefficients.
d. Political ideology: 1 = extremely liberal, 4 = independent, 7 = extremely conservative.
e. Beef policy evaluation: 1 = extremely unfavorable, 6 = extremely favorable.
f. Perceived government responsibility: 1= the government is not responsible, 7 = the government is responsible
g. Political evaluations: 1 = extremely unfavorable, 7 = extremely favorable toward the conservative government.
h. In all relationships, age, education level, income, gender, exposure to television/newspaper/online frames were controlled for.
*p < .05, **< .01, ***p < .001.
Ideology
Beef 
policy 
evaluation
Political 
evaluations
.348
***
a) .557
***
b) .619
***
a) .377
***
 (.184
***
)
b) .324
***
 (.127
**
)
Ideology
Perceived 
responsibilit
y
Political 
evaluations
.257
***
a)
 –
.455
***
b) 
.433
***
a) .379
***
 (.263
***
)
b) .326
***
 (.222
***
)


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