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A Qualitative Analysis of How and Why People Use Social Network Sites: A Cross-Cultural Comparison of Korea and the U.S.

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Abstract:

While participation in social network sites (SNSs) has grown rapidly in recent years and is a highly popular, global phenomenon, only few research examined how the different cultural values and attitudes impact the way people adopt and use this new media platform. Employing qualitative approach, this study attempts to uncover the cross-cultural differences in motivations and behavioral patterns for using SNSs among the Korean and American users. The findings of this study show the explicit differences in the motivations and strategies for using SNSs between Korean and American users, which are supported by the independent and interdependent self-construals theory proposed by Markus and Kitayama (1991). The motivational themes and usage patterns emerged from Korean participants are more other- or relationship-focused, pursuing social/emotional support, while those of Americans are more ego- or self-focused, pertaining to entertainment or information seeking.

Most Common Document Word Stems:

facebook (167), use (115), social (88), cultur (81), friend (79), american (64), motiv (64), network (64), other (63), korean (63), self (58), particip (51), peopl (50), snss (45), differ (45), user (44), theme (37), one (36), person (35), feel (35), interest (34),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p520384_index.html
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MLA Citation:

Yoo, Jinnie. "A Qualitative Analysis of How and Why People Use Social Network Sites: A Cross-Cultural Comparison of Korea and the U.S." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520384_index.html>

APA Citation:

Yoo, J. , 2011-08-10 "A Qualitative Analysis of How and Why People Use Social Network Sites: A Cross-Cultural Comparison of Korea and the U.S." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520384_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: While participation in social network sites (SNSs) has grown rapidly in recent years and is a highly popular, global phenomenon, only few research examined how the different cultural values and attitudes impact the way people adopt and use this new media platform. Employing qualitative approach, this study attempts to uncover the cross-cultural differences in motivations and behavioral patterns for using SNSs among the Korean and American users. The findings of this study show the explicit differences in the motivations and strategies for using SNSs between Korean and American users, which are supported by the independent and interdependent self-construals theory proposed by Markus and Kitayama (1991). The motivational themes and usage patterns emerged from Korean participants are more other- or relationship-focused, pursuing social/emotional support, while those of Americans are more ego- or self-focused, pertaining to entertainment or information seeking.


Similar Titles:
Gender, Culture and Self-Disclosure in Cyberspace: A Study of Korean and American Social Network Websites

Culture and Self-Expression in Online Social Networking: An Examination of Self-Construals on Facebook

Understanding Group Participation in Social Networking Environment: Motivations for Using Facebook Groups and Social Outcomes


 
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