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A Qualitative Analysis of How and Why People Use Social Network Sites: A Cross-Cultural Comparison of Korea and the U.S.
Unformatted Document Text:  16 American participants said that there are a lot of Facebook friends they have not even talked to for a long time: On Facebook, I have 700 friends. It‘s an incredibly easy way to find 700 people who have at least some interest in me. Many of them are former students or classmates, and then the photo community has a tendency to add each other...so I have several hundred photo people, who I do talk to...but many I‘ve never met. It's an easy way to somewhat keep in touch with a lot of people with minimal effort. The second theme was ―To exchange information.‖ This theme included two concepts: ―To find useful or interesting information‖ and ―To share something interesting or funny.‖ Most of the American participants said that they use Facebook to share or seek some kind of information. They usually post and share things that they think are ―cool‖ or interesting. They also use Facebook to obtain some specific information they are interested in: I share information about photos. For example, there will be an exhibition here in Austin opening in late January...so about a month before you will see the information about that on my Facebook…I also use Facebook when I am looking for some information about photo… The third theme was ―To show myself (“Look at me”),‖ which included the concepts of ―To share my lifestyle,‖ ―To show my works to others,‖ and ―To promote myself.‖ Seven (out of ten) American participants were somehow using Facebook to support or promote their works, and four of them were actively using Facebook to show their works or achievements to others. Interestingly, most of the American participants expressed how they are annoyed by many American friends as they use Facebook to show their personal lives:

Authors: Yoo, Jinnie.
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16 
 
American participants said that there are a lot of Facebook friends they have not even talked to 
for a long time: 
 
On Facebook, I have 700 friends. It‘s an incredibly easy way to find 700 people who have at least 
some interest in me. Many of them are former students or classmates, and then the photo 
community has a tendency to add each other...so I have several hundred photo people, who I do talk 
to...but many I‘ve never met. It's an easy way to somewhat keep in touch with a lot of people with 
minimal effort. 
 
The second theme was ―To exchange information.‖ This theme included two concepts: ―To 
find useful or interesting information‖ and ―To share something interesting or funny.‖ Most of 
the American participants said that they use Facebook to share or seek some kind of information. 
They usually post and share things that they think are ―cool‖ or interesting. They also use 
Facebook to obtain some specific information they are interested in: 
 
I share information about photos. For example, there will be an exhibition here in Austin opening in 
late January...so about a month before you will see the information about that on my Facebook…I 
also use Facebook when I am looking for some information about photo… 
 
The third theme was ―To show myself (“Look at me”),‖ which included the concepts of ―To 
share my lifestyle,‖ ―To show my works to others,‖ and ―To promote myself.‖ Seven (out of ten) 
American participants were somehow using Facebook to support or promote their works, and 
four of them were actively using Facebook to show their works or achievements to others. 
Interestingly, most of the American participants expressed how they are annoyed by many 
American friends as they use Facebook to show their personal lives: 
 


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