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A Qualitative Analysis of How and Why People Use Social Network Sites: A Cross-Cultural Comparison of Korea and the U.S.
Unformatted Document Text:  24 Some of my American friends update their status too often, like several times a day. And what they say is really personal. So sometimes the ―Wall‖ is full of their private stuff, which makes me annoyed. I try to control myself not to do that because I don‘t want to make my friends annoyed or bother them. I don‘t want to be positioned as an annoyed person among my Facebook friends. When I post something, it is really interesting or funny so I want to share it with my friends. Once in a while, I upload funny videos I found on the web. It‘s like… ―Let‘s laugh together and get refreshed!‖ But I do not upload just whatever because it is related to my image among my friends and self-esteem as well. So when I post something like a video or a link, I tend to very selectively choose them thinking, ―Would my friends like this?‖ or, ―Wouldn‘t they think this is too nasty or childish?‖ As you know, many Koreans hesitate to speak their opinion straightforwardly because it can make others feel uncomfortable. And, I think it is important to respect the opinion of others as well as mine. So I try to be harmonious with others on Facebook because it is a shared place between me and my friends. Managing Friendship. In addition to their activities on Walls, Koreans and Americans had somewhat different purposes for managing their friendships on Facebook. Koreans engage in ‗‗searching‘‘ for people with whom they have an offline connection more than they ‗‗browse‘‘ for complete strangers to meet. They are more concerned about ―who is on my friend list‖ than ―how many friends are on my list.‖ So their network on Facebook is likely to be a ―Personal network,‖ allowing ―only close friends‖ or ―only people they know well‖ to establish a friendship on Facebook. On the other hand, the Facebook networks of the American participants were more dynamic and broad. They engage in social searching and use Facebook to communicate with friends already known offline but also to search for their long lost friends and to find new friends to add to their network. So their network is likely to be a ―Public or Social network‖ and be more

Authors: Yoo, Jinnie.
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Some of my American friends update their status too often, like several times a day. And what they 
say is really personal. So sometimes the ―Wall‖ is full of their private stuff, which makes me 
annoyed. I try to control myself not to do that because I don‘t want to make my friends annoyed or 
bother them. I don‘t want to be positioned as an annoyed person among my Facebook friends.  
When I post something, it is really interesting or funny so I want to share it with my friends. Once 
in a while, I upload funny videos I found on the web. It‘s like… ―Let‘s laugh together and get 
refreshed!‖ But I do not upload just whatever because it is related to my image among my friends 
and self-esteem as well. So when I post something like a video or a link, I tend to very selectively 
choose them thinking, ―Would my friends like this?‖ or, ―Wouldn‘t they think this is too nasty or 
As you know, many Koreans hesitate to speak their opinion straightforwardly because it can make 
others feel uncomfortable. And, I think it is important to respect the opinion of others as well as 
mine. So I try to be harmonious with others on Facebook because it is a shared place between me 
and my friends. 
Managing Friendship. 
In addition to their activities on Walls, Koreans and Americans had somewhat different 
purposes for managing their friendships on Facebook. Koreans engage in ‗‗searching‘‘ for people 
with whom they have an offline connection more than they ‗‗browse‘‘ for complete strangers to 
meet. They are more concerned about ―who is on my friend list‖ than ―how many friends are on 
my list.‖ So their network on Facebook is likely to be a ―Personal network,‖ allowing ―only 
close friends‖ or ―only people they know well‖ to establish a friendship on Facebook.  
On the other hand, the Facebook networks of the American participants were more 
dynamic and broad. They engage in social searching and use Facebook to communicate with 
friends already known offline but also to search for their long lost friends and to find new friends 
to add to their network. So their network is likely to be a ―Public or Social network‖ and be more 

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