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A Qualitative Analysis of How and Why People Use Social Network Sites: A Cross-Cultural Comparison of Korea and the U.S.
Unformatted Document Text:  30 REFERENCES Azuma, H. (1984). Secondary control as a heterogeneous category. American Psychologist, 39, 970-971. Boyd, D & Ellison, N. (2008). Social network sites: definition, history and scholarship. Journal of Computer Mediated Communication, 13(1), 210–230. Brandtzæg, P. B., & Heim, J. (2009). Why people use social networking sites. Lecture Notes in Computer Science, 5621, 143–152. Doi, T. (1986). The anatomy of self" The individual versus society. Tokyo: Kodansha. Morrison, C. (2010, July 8). Is South Korea Finally Opening Up to Facebook? Inside Facebook gold, Retrieved from opening-up/ Demerling, R. S. (2010). ―Twitter Me This, Twitter Me That.‖ The Marketization of Brands Through Social Networking Sites, A Graduate Journal of Communication, 3(1), 33-46. Facebook Pressroom (2010), Retrieved from Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58, 203-210. Gangadharbatla H. (2008). Facebook Me: Collective Self-Esteem, Need To Belong, And Internet Self- Efficacy As Predictors Of The I-generation's Attitudes Toward Social Networking Sites, Journal of Interactive Advertising, 8(2), 5-15. Gudykunst, W. B., & Nishida, T. (1986). Attributional confidence in low- and high-context cultures. Human Communication Research, 12(4), 525–549. Hall, E. T. (1989). Beyond Culture. New York: Anchor Books. Haythornthwaite, C. (2005). Social networks and internet connectivity effects. Information Communication & Society, 8(2), 125–147. Hei ‐Man T. (2008). An Ethnography of Social Network in Cyberspace: The Facebook Phenomenon, The Hong Kong Anthropologist 2, 53 ‐76. Hofstede, G. (1980). Culture’s consequences. Beverly Hills, CA: Sage. Hofstede, G. (2001). Culture’s consequences: International differences in work related values. Thousand Oaks, CA: Sage Publications Inc. Johnson, E (1985). The Western concept of self. In A. Marsella, G. De Vos, & F. L. K. Hsu (Eds.), Culture and self. London: Tavistock. Jung, T., Youn, H., & McClung, S. (2007). Motivations and self-presentation strategies on Korean-based ‗‗Cyworld‖ weblog format personal homepages. CyberPsychology and Behavior, 10(1), 24–31. Kim, Y., Shon, D., & Choi, M. S. (2011), Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students. Computers in Human Behavior,

Authors: Yoo, Jinnie.
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Azuma, H. (1984). Secondary control as a heterogeneous category. American Psychologist, 39, 970-971. 
Boyd, D & Ellison, N. (2008). Social network sites: definition, history and scholarship. Journal of 
Computer Mediated Communication, 13(1), 210–230. 
Brandtzæg, P. B., & Heim, J. (2009). Why people use social networking sites. Lecture Notes in Computer 
Science, 5621, 143–152. 
Doi, T. (1986). The anatomy of self" The individual versus society. Tokyo: Kodansha. 
Morrison, C. (2010, July 8). Is South Korea Finally Opening Up to Facebook? Inside Facebook gold
Retrieved from
Demerling, R. S. (2010). ―Twitter Me This, Twitter Me That.‖ The Marketization of Brands Through 
Social Networking Sites, A Graduate Journal of Communication, 3(1), 33-46. 
Facebook Pressroom (2010), Retrieved from 
Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of 
Abnormal and Social Psychology, 58, 203-210. 
Gangadharbatla H. (2008). Facebook Me: Collective Self-Esteem, Need To Belong, And Internet Self-
Efficacy As Predictors Of The I-generation's Attitudes Toward Social Networking Sites, Journal 
of Interactive Advertising, 8(2), 5-15. 
Gudykunst, W. B., & Nishida, T. (1986). Attributional confidence in low- and high-context cultures. 
Human Communication Research, 12(4), 525–549. 
Hall, E. T. (1989). Beyond Culture. New York: Anchor Books. 
Haythornthwaite, C. (2005). Social networks and internet connectivity effects. Information 
Communication & Society, 8(2), 125–147. 
‐Man T. (2008). An Ethnography of Social Network in Cyberspace: The Facebook Phenomenon, The 
Hong Kong Anthropologist 2, 53
Hofstede, G. (1980). Culture’s consequences. Beverly Hills, CA: Sage. 
Hofstede, G. (2001). Culture’s consequences: International differences in work related values. Thousand 
Oaks, CA: Sage Publications Inc. 
Johnson, E (1985). The Western concept of self. In A. Marsella, G. De Vos, & F. L. K. Hsu (Eds.), Culture 
and self. London: Tavistock. 
Jung, T., Youn, H., & McClung, S. (2007). Motivations and self-presentation strategies on Korean-based 
‗‗Cyworld‖ weblog format personal homepages. CyberPsychology and Behavior, 10(1), 24–31. 
Kim, Y., Shon, D., & Choi, M. S. (2011), Cultural difference in motivations for using social network sites: 
A comparative study of American and Korean college students. Computers in Human Behavior

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