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A Qualitative Analysis of How and Why People Use Social Network Sites: A Cross-Cultural Comparison of Korea and the U.S.
Unformatted Document Text:  31 27, 365–372. Lea, B., Yu, V., Maguluru, N., & Nichols, M. (2006). Enhancing Business Networks Using Social Network Based Virtual Communities, Industrial Management and Data Systems, 106 (1), 121- 138. Learmonth, M., & Abbey K. (2009, February). Facebook's Plan to Amp Up Ad Revenue, Advertising Age, Retrieved from SFB7GCRGYD32G9XVG3-00277?func=meta-3&short-format=002&set_number=007064&set _entry=000001&format=999 . Lenhart, A. & M. Madden (2007). Social Networking Websites and Teens: An Overview, Pew Internet & American Life Project, Retrieved from Markus, H., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98, 224–253. Miller, J. G. (1988). Bridging the content-structure dichotomy: Culture and the self. In M. H. Bond (Ed.), The cross-cultural challenge to social psychology (pp. 266-281). Beverly Hills, CA: Sage. Nash, N (2009). International Facebook ―Friends‖: Toward McLuhan‘s Global Village, The McMaster Journal of Communication, 5(1), 1-12. Raacke, J., & Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. CyberPsychology and Behavior, 11(2), 169–174. ReadWriteWeb. (2009). Best web products. Retrieved October 22, 2009, Retrieved from Ridings, C., & Gefen, D. (2004). Virtual Community Attraction: Why People Hang Out Online, Journal of Computer-Mediated Communication, 10 (1). Singh, N., Lehnert, K. & Bostick, K. (2010), Global Social Media Usage and the Language Factor. White Paper, LionBridge, 1-17. Singlis, T. M., & Brown, W. J. (1995). Culture, self, and collectivist communication: Linking culture to individual behavior. Human Communication Research, 21, 354–389. Stelzner, A. Michael (2010 April). 2010 Social Media Marketing Industry Report, Retrieved from Strauss, A., & Corbin, J. (2008). Basics of Qualitative Research. CA: Sage Publication. Swartz, J. (2008). Social networking sites work to turn users into profits. USA Today. Retrieved October 6, 2009, from networking_N.htm. Swedowsky, M. (2009). A Social Media ‗How to‘ for Retailers, Retrieved from http://en-

Authors: Yoo, Jinnie.
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27, 365–372. 
Lea, B., Yu, V., Maguluru, N., & Nichols, M. (2006). Enhancing Business Networks Using Social 
Network Based Virtual Communities, Industrial Management and Data Systems, 106 (1), 121-
Learmonth, M., & Abbey K. (2009, February). Facebook's Plan to Amp Up Ad Revenue, Advertising Age
_entry=000001&format=999 . 
Lenhart, A. & M. Madden (2007). Social Networking Websites and Teens: An Overview, Pew Internet & 
Markus, H., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and 
motivation. Psychological Review, 98, 224–253. 
Miller, J. G. (1988). Bridging the content-structure dichotomy: Culture and the self. In M. H. Bond (Ed.), 
The cross-cultural challenge to social psychology (pp. 266-281). Beverly Hills, CA: Sage. 
Nash, N (2009). International Facebook ―Friends‖: Toward McLuhan‘s Global Village, The McMaster 
Journal of Communication, 5(1), 1-12. 
Raacke, J., & Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the uses and gratifications 
theory to exploring friend-networking sites. CyberPsychology and Behavior, 11(2), 169–174. 
ReadWriteWeb. (2009). Best web products. Retrieved October 22, 2009, Retrieved from 
Ridings, C., & Gefen, D. (2004). Virtual Community Attraction: Why People Hang Out Online, Journal 
of Computer-Mediated Communication, 10 (1). 
Singh, N., Lehnert, K. & Bostick, K. (2010), Global Social Media Usage and the Language Factor. White 
Paper, LionBridge, 1-17. 
Singlis, T. M., & Brown, W. J. (1995). Culture, self, and collectivist communication: Linking culture to 
individual behavior. Human Communication Research, 21, 354–389. 
Stelzner, A. Michael (2010 April). 2010 Social Media Marketing Industry Report, Retrieved from 
Strauss, A., & Corbin, J. (2008). Basics of Qualitative Research. CA: Sage Publication.  
Swartz, J. (2008). Social networking sites work to turn users into profits. USA Today. Retrieved October 
Swedowsky, M. (2009). A Social Media ‗How to‘ for Retailers, Retrieved from http://en- 

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