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Investigating the Role of Identities and Opinion Leadership on Risk Information Seeking and Sharing about Proposed Natural Gas Drilling in New York’s Marcellus Shale
Unformatted Document Text:  27 Christakis, N.A., & Fowler, J.H. (2007). The spread of obesity in a large social network over 32 years. New England Journal of Medicine, 357, 370-379. Considine, T., Watson, R., Entler, R., & Sparks, J. (2009). An emerging giant: Prospects and economic impacts of developing the Marcellus Shale natural gas play. Retrieved April 29, 2010, from: f . Cook, T.D., & Campbell, D.T. (1979). Quasi-experimentation: Design and analysis issues for field settings. Boston: Houghton Mifflin Company. Flynn, L.R., Goldsmith, R.E., & Eastman, J.K. (1994). The King and Summers Opinion Leadership Scale: Revision and refinement. Journal of Business Research, 31, 55-64. Flynn, L.R., Goldsmith, R.E., & Eastman, J.K. (1996). Opinion leaders and opinion seekers: Two new measurement scales. Academy of Marketing Science Journal, 24, 137–147. Fowler, J.H., & Christakis, N.A. (2008a). Dynamic spread of happiness in a large social network: Longitudinal analysis for 20 years in the Framingham Heart Study. British Medical Journal, 337, a2338-a247. Fowler, J.H., & Christakis, N.A. (2008b). Estimating peer effects on health in social networks: A response to Cohen-Cole and Fletcher; Trogdon, Nonnemaker, Pais. Journal of Health Economics, 27, 1400-1405. Glaser, B. G., & Strauss, A. L. (1967). The discovery of Grounded Theory: Strategies for qualitative research. New York: Aldine de Gruyter.

Authors: Clarke, Chris.
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Christakis, N.A., & Fowler, J.H. (2007). The spread of obesity in a large social network over 32 
years. New England Journal of Medicine, 357, 370-379.
Considine, T., Watson, R., Entler, R., & Sparks, J. (2009). An emerging giant: Prospects and 
economic impacts of developing the Marcellus Shale natural gas play. Retrieved April 29, 
2010, from: 
Cook, T.D., & Campbell, D.T. (1979). Quasi-experimentation: Design and analysis issues for 
field settings. Boston: Houghton Mifflin Company.
Flynn, L.R., Goldsmith, R.E., & Eastman, J.K. (1994). The King and Summers Opinion 
Leadership Scale: Revision and refinement. Journal of Business Research, 31, 55-64.
Flynn, L.R., Goldsmith, R.E., & Eastman, J.K. (1996). Opinion leaders and opinion seekers: Two 
new measurement scales. Academy of Marketing Science Journal, 24, 137–147.
Fowler, J.H., & Christakis, N.A. (2008a). Dynamic spread of happiness in a large social network: 
Longitudinal analysis for 20 years in the Framingham Heart Study.  British Medical 
Journal, 337, a2338-a247.
Fowler, J.H., & Christakis, N.A. (2008b). Estimating peer effects on health in social networks: A 
response to Cohen-Cole and Fletcher; Trogdon, Nonnemaker, Pais. Journal of Health 
Economics, 27, 1400-1405.
Glaser, B. G., & Strauss, A. L. (1967). The discovery of Grounded Theory: Strategies for 
qualitative research. New York: Aldine de Gruyter.

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