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Investigating the Role of Identities and Opinion Leadership on Risk Information Seeking and Sharing about Proposed Natural Gas Drilling in New York’s Marcellus Shale
Unformatted Document Text:  29 Maxwell, J.A. (2004). Causal explanation, qualitative research, and scientific inquiry in education. Educational Researcher, 33, 3-11. McBeth, M.K., & Shanahan, E.A. (2004). Public opinion for sale: The role of policy marketers in Greater Yellowstone policy conflict. Policy Sciences, 37, 319-338. McComas, K.A. (2004). Even the “best laid” plans go wrong: Strategic risk communication for new and emerging risks. EMBO Reports, 5, S61-S65. McComas, K.A. (2006). Defining moments in risk communication research: 1996-2005. Journal of Health Communication, 11, 75-91. Mouawad, J., & Krauss, C. (2009). Dark side of a natural gas boom. Retrieved June 4, 2010, from . Niederdeppe, J., Hornik, R.C., Kelly, B.J., Frosch, D.L., Romantan, A., Stevens, R.S. et al. (2007). Examining the dimensions of cancer-related information seeking and scanning behavior. Health Communication, 22(2), 153-167. Nisbet, M.C., & Kotchner, J.E. (2009). A two-step flow of influence? Opinion-leader campaigns on climate change. Science Communication, 30, 328-354. Reno, R.R., Cialdini, R.B., & Kallgren, C.A. (1993). The transsituational influence of social norms. Journal of Personality and Social Psychology, 64, 104-112. Rizzo, J.R., House, R.J., & Lirtzman, S.I. (1970). Role conflict and ambiguity in complex organizations. Administrative Science Quarterly, 15, 150-163. Roch, C.H. (2005). The dual roots of opinion leadership. The Journal of Politics, 67, 110-131.

Authors: Clarke, Chris.
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Maxwell, J.A. (2004). Causal explanation, qualitative research, and scientific inquiry in 
education. Educational Researcher, 33,  3-11.
McBeth, M.K., & Shanahan, E.A. (2004). Public opinion for sale: The role of policy marketers in 
Greater Yellowstone policy conflict. Policy Sciences, 37, 319-338.
McComas, K.A. (2004). Even the “best laid” plans go wrong: Strategic risk communication for 
new and emerging risks. EMBO Reports, 5, S61-S65.
McComas, K.A. (2006). Defining moments in risk communication research: 1996-2005. Journal 
of Health Communication, 11, 75-91.
Mouawad, J., & Krauss, C. (2009). Dark side of a natural gas boom. Retrieved June 4, 2010, 
Niederdeppe, J., Hornik, R.C., Kelly, B.J., Frosch, D.L., Romantan, A., Stevens, R.S. et al. 
(2007). Examining the dimensions of cancer-related information seeking and scanning 
behavior. Health Communication, 22(2), 153-167.
Nisbet, M.C., & Kotchner, J.E. (2009). A two-step flow of influence? Opinion-leader campaigns 
on climate change. Science Communication, 30, 328-354.
Reno, R.R., Cialdini, R.B., & Kallgren, C.A. (1993). The transsituational influence of social 
norms. Journal of Personality and Social Psychology, 64, 104-112.
Rizzo, J.R., House, R.J., & Lirtzman, S.I. (1970). Role conflict and ambiguity in complex 
organizations. Administrative Science Quarterly, 15, 150-163.
Roch, C.H. (2005). The dual roots of opinion leadership. The Journal of Politics, 67, 110-131.

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