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Investigating the Role of Identities and Opinion Leadership on Risk Information Seeking and Sharing about Proposed Natural Gas Drilling in New York’s Marcellus Shale
Unformatted Document Text:  30 Rogers, E.M., & Cartano, D.G. (1962). Methods of measuring opinion leadership. Public Opinion Quarterly, 26, 435-441. Scherer, C.W., McComas, K.A., Juanillo, N., & Pelstring, L. (1999). Promoting informed decision-making: The role of message structure. Risk: Health, Safety, & Environment, 10, 209-220. Scherer, C.W., & Cho, H. (2003). A social network contagion theory of risk perception. Risk Analysis, 23, 261-267. Shapiro, M.A. (2002). Generalizability in communication research. Human Communication Research, 28, 951-500. Shim, M., Kelly, B., & Hornik, R. (2006). Cancer information seeking and scanning behavior is associated with knowledge, lifestyle choices, and screening. Journal of Health Communication, 11, 157-172. Sieber, S.D. (1974). Toward a theory of role accumulation. American Sociological Review, 39, 567-578. Slater, M.D. (2007). Reinforcing spirals: The mutual influence of media selectivity and media effects and their impact on individual behavior and social identity. Communication Theory, 17, 281-303. Soeder, D.J., & Kappel, W.M. (2009). Water resources and natural gas production from the Marcellus Shale. Retrieved November 24, 2010, from . Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assessing the role of identification with “green consumerism.” Social Psychology Quarterly, 55, 388-399.

Authors: Clarke, Chris.
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Rogers, E.M., & Cartano, D.G. (1962). Methods of measuring opinion leadership. Public 
Opinion Quarterly, 26, 435-441.
Scherer, C.W., McComas, K.A., Juanillo, N., & Pelstring, L. (1999). Promoting informed 
decision-making: The role of message structure. Risk: Health, Safety, & Environment, 10, 
Scherer, C.W., & Cho, H. (2003). A social network contagion theory of risk perception. Risk 
Analysis, 23, 261-267.
Shapiro, M.A. (2002). Generalizability in communication research. Human Communication 
Research, 28, 951-500.
Shim, M., Kelly, B., & Hornik, R. (2006). Cancer information seeking and scanning behavior is 
associated with knowledge, lifestyle choices, and screening. Journal of Health 
Communication, 11, 157-172.
Sieber, S.D. (1974). Toward a theory of role accumulation. American Sociological Review, 39, 
Slater, M.D. (2007). Reinforcing spirals: The mutual influence of media selectivity and media 
effects and their impact on individual behavior and social identity. Communication 
Theory, 17, 281-303.
Soeder, D.J., & Kappel, W.M. (2009). Water resources and natural gas production from the 
Marcellus Shale. Retrieved November 24, 2010, from 
Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assessing 
the role of identification with “green consumerism.” Social Psychology Quarterly, 55, 

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