Citation

Viewer Ideology and the Effect of Argument Flow on Guest Evaluations in Political Talk Shows

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Contested political issues are inevitably debated on political talk shows, with two guests on ideologically opposite sides of the issue. Using an experimental design, we test the impact of viewers' ideology and argument flow (i.e. the number of arguments offered by each guest) on guest evaluations. We find a significant impact for moderate viewers, who rate the guests lower when they make fewer arguments. This finding has normative implications for television news and democracy.

Most Common Document Word Stems:

argument (201), guest (174), conserv (111), ideolog (107), evalu (106), liber (104), polit (99), effect (84), show (79), viewer (77), flow (74), talk (56), condit (50), signific (46), m (40), moder (40), domin (38), messag (37), particip (36), result (33), qualiti (32),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p520632_index.html
Direct Link:
HTML Code:

MLA Citation:

Bard, Mitchell., Gotlieb, Melissa R.., McLaughlin, Bryan., Zukas, Keith J.., Foote, Jackson. and Kim, Young Mie. "Viewer Ideology and the Effect of Argument Flow on Guest Evaluations in Political Talk Shows" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520632_index.html>

APA Citation:

Bard, M. , Gotlieb, M. , McLaughlin, B. , Zukas, K. , Foote, J. and Kim, Y. , 2011-08-10 "Viewer Ideology and the Effect of Argument Flow on Guest Evaluations in Political Talk Shows" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520632_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Contested political issues are inevitably debated on political talk shows, with two guests on ideologically opposite sides of the issue. Using an experimental design, we test the impact of viewers' ideology and argument flow (i.e. the number of arguments offered by each guest) on guest evaluations. We find a significant impact for moderate viewers, who rate the guests lower when they make fewer arguments. This finding has normative implications for television news and democracy.


Similar Titles:
Emotions, Social Networks, and the Conditional Effects of the Quantity and Quality of Political Talk

Being Liberal in a Conservative Government: The Effects of Political Ideology on a Domain-Specific Measure of Cynicism


 
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