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Measuring, Classifying and Predicting Prosumption Behavior in Social Media
Unformatted Document Text:  Social Media Prosumption     33    Figure 2. Distribution of Respondents by Prosumer Types (College Student Sample) Production Lo Hi Bystanders 30.5% Lowest news media use Contributors 36.2% Spectators 4.5% Enthusiasts 28.5% Frequent online shopper Highest news media use Active member of Church Active member of loyalty/discount club Active member of non-profit org. Consumption Lo   Hi

Authors: Ha, Louisa. and Yun, Gi Woong.
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Social Media Prosumption
 
 
33 
 
 
Figure 2. Distribution of Respondents by Prosumer Types (College Student Sample) 
                              Production 
                                                           Lo                                          Hi 
Bystanders 
30.5%   
Lowest news media use 
 
Contributors 
36.2% 
 
Spectators 
4.5% 
Enthusiasts 
28.5% 
Frequent online shopper 
Highest news media use 
Active member of Church 
Active member of loyalty/discount 
club 
Active member of non-profit org. 
 
 
 
Consumption 
Lo 
 
Hi 


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