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The Power of Social Network in China: How Does Microblog Influence the Way of Expression
Unformatted Document Text:  The Power of Social Network in China: How Does Microblog Influence the Way of Expression and 214 are male. They displayed different interests in using microblogs, including social interactions, receiving news, professional interactions, and exploring online marketing. Social interactions stand for commenting and forwarding posts of friends‟, discussing same topics. Receiving news mean microbloggers choose to follow bloggers of media‟s, such as news agents and other news resources. Professional interactions include following professional celebrities‟ microblogs to learn and keep updated about their interested fields. Exploring online marketing is a sort of online advertising 0% 10% 20% 30% follow celebrities get news interact with friends life note get professional information on-line marketing others using categories rate female male Figure 1. The Rate of Using Categories From figure 1 we can see that following celebrities, getting news, and interacting with friends are the main reasons many netizens use microblogs. The results conform with Yuhe Xia(2010)‟s content analysis that described how microblogs are most often used to receive news information. Xia‟s study also found that males are more likely to

Authors: Xu, Linjia.
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The Power of Social Network in China: How Does Microblog Influence the Way of Expression 
 
and  214  are  male.  They  displayed  different  interests  in  using  microblogs,  including 
social  interactions,  receiving  news,  professional  interactions,  and  exploring  online 
marketing. Social interactions stand for commenting and forwarding posts of friends‟, 
discussing  same  topics.  Receiving  news  mean  microbloggers  choose  to  follow 
bloggers  of  media‟s,  such  as  news  agents  and  other  news  resources.  Professional 
interactions  include  following  professional  celebrities‟  microblogs  to  learn  and  keep 
updated  about  their  interested  fields.  Exploring  online  marketing  is  a  sort  of  online 
advertising 
0%
10%
20%
30%
follow
celebrities
get news
interact with
friends
life note
get
professional
information
on-line
marketing
others
using categories
rate
female
male
 
Figure 1. The Rate of Using Categories 
 
From figure 1 we can see that following celebrities, getting news, and interacting 
with friends are the main reasons many netizens use microblogs. The results conform 
with Yuhe Xia(2010)‟s content analysis that described how microblogs are most often 
used to receive news information. Xia‟s study also found that males are more likely to 


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