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The Power of Social Network in China: How Does Microblog Influence the Way of Expression
Unformatted Document Text:  The Power of Social Network in China: How Does Microblog Influence the Way of Expression Introduction The year 2010 is regarded as the first year of the microblog era in China. Microblog, similar to twitter, has kept track of the fate of Chinese people and is actively narrowing the gap between celebrities and ordinary people, providing all people with an instant and approachable way to express their opinions. MicroBlog in China Microblog, a platform which gathers users sharing and disseminating information, requires no more than 140 words to upload and post all forms of text, photos, videos and links. Twitter is one of the most popular and earliest microblogs in the world, boasting 75 million subscribers in January 2010. In China the biggest portal, sina.com, established its first microblog in August 2009, followed by other portal competitors who have established a group of microblogs,triggering a voice revolution in web 2.0 age in the country. Although the microblog market is still adapting and changing to fit consumer needs, it has become so popular by means of its timeliness, openness, justice and interaction. The financial reporting of Sina shows that users have multiplied 25 times in 2010, and subscribers have reached nearly a hundred million, making it the largest social media in China. Social media in China has great potential, not only due to its huge population market size but also as a result of increasing internet use and media literacy. Xiang Liu, the champion runner, has had over 8 million fans on Tencent microblog by December 10 th .2010. Comparably, he has 700 thousand more fans than LadyGaga‟s twitter, making Xiang Liu the most followed microblogger in the world. DCCI (Data Center of China Internet) predicts that there will be a hundred million independent microbloggers by the end of 2011. The growth of users will set a

Authors: Xu, Linjia.
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The Power of Social Network in China: How Does Microblog Influence the Way of Expression 
 
Introduction 
The  year  2010  is  regarded  as  the  first  year  of  the  microblog  era  in  China. 
Microblog,  similar  to  twitter,  has  kept  track  of  the  fate  of  Chinese  people  and  is 
actively  narrowing  the  gap  between  celebrities  and  ordinary  people,  providing  all 
people with an instant and approachable way to express their opinions. 
MicroBlog in China 
Microblog,  a  platform  which  gathers  users  sharing  and  disseminating 
information,  requires  no  more  than  140  words  to  upload  and  post  all  forms  of  text, 
photos, videos and links. Twitter is one of the most popular and earliest microblogs in 
the  world,  boasting  75  million  subscribers  in  January  2010.  In  China  the  biggest 
portal,  sina.com,  established  its  first  microblog  in  August  2009,  followed  by  other 
portal  competitors  who  have  established  a  group  of  microblogs,triggering  a  voice 
revolution in web 2.0 age in the country. 
Although  the  microblog market  is  still  adapting  and  changing  to  fit  consumer 
needs,  it  has  become  so  popular  by  means  of  its  timeliness,  openness,  justice  and 
interaction. The financial reporting of Sina shows that users have multiplied 25 times 
in 2010, and subscribers have reached nearly a hundred million, making it the largest 
social media in China. Social media in China has great potential, not only due to its 
huge population market size but also as a result of increasing internet use and media 
literacy.   
Xiang  Liu,  the  champion  runner,  has  had  over  8  million  fans  on  Tencent 
microblog by December 10
th
.2010. Comparably, he has 700 thousand more fans than 
LadyGaga‟s twitter, making Xiang Liu the most followed microblogger in the world.   
DCCI  (Data  Center  of  China  Internet)  predicts  that  there  will  be  a  hundred 
million independent microbloggers by the end of 2011. The growth of users will set a 


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