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The Power of Social Network in China: How Does Microblog Influence the Way of Expression
Unformatted Document Text:  The Power of Social Network in China: How Does Microblog Influence the Way of Expression of information broadcasting and brokerage, and that general Twitter use seems to have evolved over time to offer more of an information-sharing purpose. However, this “information” is not only news and social communications, but also commercial. Bernard J. Jansen, Mimi Zhang, Kate Sobel, Abdur Chowdury(2009) found 19% of microblogs contain mention of a brand. Many scholars have discussed the uses of microblogging as an online tool for customer relations, and the implications for corporations using microblogging as part of their overall marketing strategy. Bernard J. Jansen, Mimi Zhang, Kate Sobel, Abdur Chowdury (2009) are also focusing on branding use; In their study they found that more than 50 percent of tweets about specific brands were positive, while only 33 percent were critical of the company or product. These findings suggest that organizations are in using micro-blogging as part of their overall marketing strategy in branding campaigns. Among those twits‟ topics(posts on twitter), Haewoon Kwak, Changhyun Lee, Hosung Park, and Sue Moon (2010) have observed that the majority (over 85%) of topics are headline news or persistent news in nature. Honey C. and Herring S.C. (2009) found that microblogging is not only an individual kind of expression, but it also reveals a surprising degree of conversationality, facilitated especially by the use ## email not listed ## limitations of Twitter's current design for collaborative use. Some scholars are thinking that the collaborative inputs from mobile phones may enable a high resolution view of this microblogging world. Shravan Gaonkar, Jack Li, Romit Roy Choudhury, Landon Cox, Al Schmidt (2008) found microblogs can be a deployable tool for sharing, browsing, and querying global information with the use of phones. Microblogging may be the first step to the creation of a participatory, global, and interactive conversation on the scale of human users (Shravan Gaonkar,

Authors: Xu, Linjia.
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The Power of Social Network in China: How Does Microblog Influence the Way of Expression 
 
of information broadcasting and brokerage, and that general Twitter use seems to have 
evolved  over  time  to  offer  more  of  an  information-sharing  purpose.  However,  this 
“information”  is  not  only  news  and  social  communications,  but  also  commercial. 
Bernard  J.  Jansen,  Mimi  Zhang,  Kate  Sobel,  Abdur  Chowdury(2009)  found  19%  of 
microblogs  contain  mention  of  a  brand.  Many  scholars  have  discussed  the  uses  of 
microblogging  as  an  online  tool  for  customer  relations,  and  the  implications  for 
corporations using microblogging as part of their overall marketing strategy. Bernard 
J.  Jansen,  Mimi  Zhang,  Kate  Sobel,  Abdur  Chowdury  (2009)  are  also  focusing  on 
branding  use;  In  their  study  they  found  that  more  than  50  percent  of  tweets  about 
specific brands were positive, while only 33 percent were critical of the company or 
product. These findings suggest that organizations are in using micro-blogging as part 
of their overall marketing strategy in branding campaigns. 
Among  those  twits‟  topics(posts  on  twitter),  Haewoon  Kwak,  Changhyun  Lee, 
Hosung  Park,  and  Sue  Moon  (2010)  have  observed  that  the  majority  (over  85%)  of 
topics  are  headline  news  or  persistent  news  in  nature.  Honey  C.  and  Herring  S.C. 
(2009)  found  that  microblogging  is  not  only  an  individual  kind  of  expression,  but  it 
also reveals a surprising degree of conversationality, facilitated especially by the use 
## email not listed ##
limitations of Twitter's current design for collaborative use. 
Some scholars are thinking that the collaborative inputs from mobile phones may 
enable a high resolution view of this microblogging world. Shravan Gaonkar, Jack Li, 
Romit  Roy  Choudhury,  Landon  Cox,  Al  Schmidt  (2008)  found  microblogs  can  be  a 
deployable tool  for sharing, browsing, and querying  global information  with  the use 
of  phones.  Microblogging  may  be  the  first  step  to  the  creation  of  a  participatory, 
global,  and  interactive  conversation  on  the  scale  of  human  users  (Shravan  Gaonkar, 


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