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The Power of Social Network in China: How Does Microblog Influence the Way of Expression
Unformatted Document Text:  The Power of Social Network in China: How Does Microblog Influence the Way of Expression Romit Roy Choudhury, 2007). From the social aspect, Martin Ebner(2008) has described the amazing potential of microblogging as a strategy forpresenting information, communicating, and teaching students in an educational context. According to Ebner, students seem to be more engaged, reflective and critical, in as much as they presented much more personal statements and opinions when using microblogs. Contrast this study with the belief that while microblogging does increase contact among users, this does not necessarily equate qualitative, thoughtful conversation. In their research, Bernardo A. Huberman, Daniel M. Romero and Fang Wu (2008) argue that a link between any two people does not necessarily imply an interaction between them. To these authors, most of the „communication‟ links made within Twitter were meaningless from an interaction point of view. MicroBlog in China There is a very stark contrast between Western scholars who focus on twitter to analyze characters of microblogs and Chinese scholars concentrating on localized Chinese microblogs. Guoming Yu, Ya Ou, Baiming Zhang, Bin Wang(2010) have analyzed the competitive microblogging market from the perspective of suppliers, potential customers, purchaser, substitutes, and competitors. Jinzhu Lu(2010) regards five profit models in microblogging as texts, advertisements, branding service, electronic business, and virtual products. In her analysis on Chinese microblog content, Yuhe Xia(2010) found that forwarding news is the main topic(30.6%) microblogging. Yuping Zhang(2010) argues that news comments a more diversified, basing this belief on a comprehensive study of information collected from the microblog community. Considering the

Authors: Xu, Linjia.
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The Power of Social Network in China: How Does Microblog Influence the Way of Expression 
 
Romit Roy Choudhury, 2007). 
From the social aspect, Martin Ebner(2008) has described the amazing potential 
of  microblogging  as  a  strategy  forpresenting  information,  communicating,  and 
teaching students in an educational context. According to Ebner, students seem to be 
more  engaged,  reflective  and  critical,  in  as  much  as  they  presented  much  more 
personal statements and opinions when using microblogs.   
Contrast this study with the belief that while microblogging does increase contact 
among users, this does not necessarily equate qualitative, thoughtful conversation. In 
their research, Bernardo A. Huberman, Daniel M. Romero and Fang Wu (2008) argue 
that a link between any two people does not necessarily imply an interaction between 
them. To these authors, most of the „communication‟ links made within Twitter were 
meaningless from an interaction point of view. 
MicroBlog in China 
There is a very stark contrast between Western scholars who focus on twitter to 
analyze  characters  of  microblogs  and  Chinese  scholars  concentrating  on  localized 
Chinese microblogs. 
Guoming  Yu,  Ya  Ou,  Baiming  Zhang,  Bin  Wang(2010)  have  analyzed  the 
competitive  microblogging  market  from  the  perspective  of  suppliers,  potential 
customers,  purchaser,  substitutes,  and  competitors.  Jinzhu  Lu(2010)  regards  five 
profit models in  microblogging  as texts,  advertisements,  branding service, electronic 
business, and virtual products. 
In  her  analysis  on  Chinese  microblog  content,  Yuhe  Xia(2010)  found  that 
forwarding  news  is  the  main  topic(30.6%)  microblogging.  Yuping  Zhang(2010) 
argues that news comments a more diversified, basing this belief on a comprehensive 
study  of  information  collected  from  the  microblog  community.  Considering  the 


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