Citation

Effects of Negative Exemplars of Celebrity Smoking on College Students’ Smoking

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Most anti-smoking efforts have focused on adolescent smoking, and relatively little attention has been paid specifically to prevent college students’ smoking. Negative news stories on celebrity smoking increase the risk perception of smoking and they attract people’s attention to the problem inherent in smoking. From the point of view of the exemplification theory, this kind of news can be considered as an exemplar that influences individual assessment of smoking risk as well as contingent apprehension that motivates smoking avoidance and anti-smoking behavior. This study examines the effect of the negative exemplars of celebrity smoking in health news on college students’ perceived risk of smoking and smoking intentions. Our findings supported that negative exemplars of celebrity smoking have a strong impact on college students’ smoking. In addition, the effects are moderated by smoking status. Ever-smokers who read smoking news with negative exemplars of celebrity smoking are more likely to report higher levels of perceived risk of smoking and lower levels of smoking intentions, but never-smokers do not show the patterns.

Most Common Document Word Stems:

smoke (255), celebr (130), exemplar (108), negat (91), effect (90), news (80), risk (72), health (54), consequ (50), colleg (46), student (46), smoker (45), perceiv (45), intent (43), percept (41), imag (38), relat (34), behavior (34), 1 (32), emot (31), zillmann (31),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p520792_index.html
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HTML Code:

MLA Citation:

Yoo, Woohyun. and Gunther, Albert. "Effects of Negative Exemplars of Celebrity Smoking on College Students’ Smoking" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520792_index.html>

APA Citation:

Yoo, W. and Gunther, A. , 2011-08-10 "Effects of Negative Exemplars of Celebrity Smoking on College Students’ Smoking" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520792_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Most anti-smoking efforts have focused on adolescent smoking, and relatively little attention has been paid specifically to prevent college students’ smoking. Negative news stories on celebrity smoking increase the risk perception of smoking and they attract people’s attention to the problem inherent in smoking. From the point of view of the exemplification theory, this kind of news can be considered as an exemplar that influences individual assessment of smoking risk as well as contingent apprehension that motivates smoking avoidance and anti-smoking behavior. This study examines the effect of the negative exemplars of celebrity smoking in health news on college students’ perceived risk of smoking and smoking intentions. Our findings supported that negative exemplars of celebrity smoking have a strong impact on college students’ smoking. In addition, the effects are moderated by smoking status. Ever-smokers who read smoking news with negative exemplars of celebrity smoking are more likely to report higher levels of perceived risk of smoking and lower levels of smoking intentions, but never-smokers do not show the patterns.


Similar Titles:
Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking

HPV Vaccine Information in the Blogosphere: How Positive and Negative Blogs Influence Vaccine-Related Risk Perceptions, Attitudes, and Behavioral Intentions

Watching Health Threats on the News: Predicting Health Risk Perceptions, Fear, and Behavior Intentions

Unrealistic Hope and Unnecessary Fear: Examining the Effects of Emotional Health News Coverage on Risk Perception and Intentions


 
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