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A Matter of Life and Death? Examining the Quality of Newspaper Coverage on the Newspaper Crisis
Unformatted Document Text:  11! Other than the numeric data relevant to the performance of newspaper companies, coverage of the newspaper crisis also should provide sufficient contextual information so as to present a fair, balanced, and holistic picture of the state of newspapers. Relevant contextual information includes the following: Different types of newspapers distinguished. Among the more than 1,400 daily newspapers circulated in the United States, the majority serve narrowly defined geographic markets with an average circulation of 35,683 (weekday) and 56,501 (Sunday) only (Editor & Publisher, 2008). It is the large metro dailies that suffered most during the crisis. Small papers, on the other hand, have remained relatively healthy (Ahrens, 2009). Different formats of newspapers distinguished. Newspapers now come in print and online formats. While the print edition’s readership has been shrinking, usage of the newspaper's online edition has been increasing, and the NAA has included the online edition’s audience and ad revenue figures in its report (Audit Bureau of Circulations, 2008; Newspaper Association of America, 2009). A balanced report may include the performance (and challenges) of the online edition (Chyi & Lewis, 2009; Langeveld, 2010; Mutter, 2009) so as to portray a holistic view of the state of the industry. Different types of readers distinguished. Different readers have different consumption habits. Age, for example, is a key factor positively related to newspaper consumption (Mindich, 2005). Coverage about readership declines should avoid making sweeping generalizations about different groups of readers.

Authors: Chyi, H. Iris., Lewis, Seth. and Zheng, Nan.
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11!
 
Other than the numeric data relevant to the performance of newspaper 
companies, coverage of the newspaper crisis also should provide sufficient contextual 
information so as to present a fair, balanced, and holistic picture of the state of 
newspapers. Relevant contextual information includes the following:  
Different types of newspapers distinguished. Among the more than 1,400 
daily newspapers circulated in the United States, the majority serve narrowly defined 
geographic markets with an average circulation of 35,683 (weekday) and 56,501 
(Sunday) only (Editor & Publisher, 2008). It is the large metro dailies that suffered 
most during the crisis. Small papers, on the other hand, have remained relatively 
healthy (Ahrens, 2009).  
Different formats of newspapers distinguished. Newspapers now come in 
print and online formats. While the print edition’s readership has been shrinking, 
usage of the newspaper's online edition has been increasing, and the NAA has 
included the online edition’s audience and ad revenue figures in its report (Audit 
Bureau of Circulations, 2008; Newspaper Association of America, 2009). A balanced 
report may include the performance (and challenges) of the online edition (Chyi & 
Lewis, 2009; Langeveld, 2010; Mutter, 2009) so as to portray a holistic view of the 
state of the industry. 
Different types of readers distinguished. Different readers have different 
consumption habits. Age, for example, is a key factor positively related to newspaper 
consumption (Mindich, 2005). Coverage about readership declines should avoid 
making sweeping generalizations about different groups of readers. 


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