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A Matter of Life and Death? Examining the Quality of Newspaper Coverage on the Newspaper Crisis
Unformatted Document Text:  19! (54.9%) cited statistics on short-term circulation/readership changes; only 6.9% mentioned long-term trends beyond the year of 2000. Similar patterns characterized the reporting of advertising revenue: 34.7% used short-term data; only 0.7% mentioned long-term trends. In other words, the coverage tended to emphasize short- term changes—that is, sharp declines—as opposed to offering a historical perspective. Among all the economic and financial indicators identified by this study, profitability (53.5%) and personnel issues (50.7%) were the most salient items in the coverage. In contrast, company debts (25.0%), stock price (21.5%), pricing strategies (11.1%), and the industry’s cost structure (10.4%) did not receive nearly as much attention. TABLE 1 HERE RQ2 sought to examine how much contextual information was provided in the coverage. Table 2 presents the results. In general, not much contextual information appeared in the coverage. Some 18.8% distinguished different types of newspapers in the report; 17.4% distinguished different formats (online vs. print); only 4.2% distinguished different types of users. Some 6.3% of the stories mentioned the impact of the recession on other industries. References to other media industries or other countries were almost non-existent (0.7% each). TABLE 2 HERE

Authors: Chyi, H. Iris., Lewis, Seth. and Zheng, Nan.
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19!
 
(54.9%) cited statistics on short-term circulation/readership changes; only 6.9% 
mentioned long-term trends beyond the year of 2000. Similar patterns characterized 
the reporting of advertising revenue: 34.7% used short-term data; only 0.7% 
mentioned long-term trends. In other words, the coverage tended to emphasize short-
term changes—that is, sharp declines—as opposed to offering a historical perspective.    
Among all the economic and financial indicators identified by this study, 
profitability (53.5%) and personnel issues (50.7%) were the most salient items in the 
coverage. In contrast, company debts (25.0%), stock price (21.5%), pricing strategies 
(11.1%), and the industry’s cost structure (10.4%) did not receive nearly as much 
attention.  
TABLE 1 HERE 
RQ2 sought to examine how much contextual information was provided in the 
coverage. Table 2 presents the results. In general, not much contextual information 
appeared in the coverage. Some 18.8% distinguished different types of newspapers in 
the report; 17.4% distinguished different formats (online vs. print); only 4.2% 
distinguished different types of users. Some 6.3% of the stories mentioned the impact 
of the recession on other industries. References to other media industries or other 
countries were almost non-existent (0.7% each). 
 
TABLE 2 HERE 
 


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