All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.

Exploring the Effects of External Brand Placement on Game Players’ Processing of In-Game Brand
Unformatted Document Text:  Running Head: EFFECTS OF EXTERNAL BRAND PLACEMENT Exploring the Effects of External Brand Placement on Game Players’ Processing of In-Game Brand Eunice Kim Matthew S. Eastin The University of Texas at Austin Submitted to: The Advertising Division and Special Topics Paper Competition of the 2011 AEJMC Annual Convention 1

Authors: Kim, Eunice. and Eastin, Matthew.
first   previous   Page 1 of 30   next   last

background image
Exploring the Effects of External Brand Placement on 
Game Players’ Processing of In-Game Brand
Eunice Kim
Matthew S. Eastin 
The University of Texas at Austin 
Submitted to:
The Advertising Division and 
Special Topics Paper Competition of the 2011 AEJMC Annual Convention

Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 1 of 30   next   last

©2012 All Academic, Inc.