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Exploring the Effects of External Brand Placement on Game Players’ Processing of In-Game Brand
Unformatted Document Text:  Running Head: EFFECTS OF EXTERNAL BRAND PLACEMENT APPENDIX Experiment Stimuli Condition 1: Identical brand (Prince) Condition 2: Competing congruent brand (Wilson) Condition 3: Competing incongruent brand (Columbia) Condition 4: No brand 30

Authors: Kim, Eunice. and Eastin, Matthew.
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Running Head: EFFECTS OF EXTERNAL BRAND PLACEMENT 
APPENDIX 
Experiment Stimuli 
        Condition 1: Identical brand (Prince)     Condition 2: Competing congruent brand (Wilson)
 
      Condition 3: Competing incongruent brand (Columbia)      Condition 4: No brand 
        
 
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