Citation

Inoculating against confusion and restoring confidence in vaccinations: A mental models approach to risk communication

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Abstract:

Child vaccinations are considered a necessary precaution in safeguarding society by eliminating or reducing the occurrence of several potentially deadly diseases. While there is clear consensus amongst the medical community that vaccinations are critical, there exists some discrepancy in the importance and effects associated with vaccinations throughout the parent community. A parent’s decision to vaccinate is often complicated by fear or apprehension. As such, a mental models approach was used to guide the present study in an attempt to identify the gaps between expert knowledge and nonexpert (parents) understanding of the risks associated with child vaccinations. The results provide the framework for an informed message strategy to assuage fears as well as to provide research-based risk information regarding childhood vaccinations.
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p520823_index.html
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MLA Citation:

Bell Wright, Valarie., Woolwine, Heather., Ruth-McSwain, Amanda., White, Margaret. and Lockhart, Jennifer. "Inoculating against confusion and restoring confidence in vaccinations: A mental models approach to risk communication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520823_index.html>

APA Citation:

Bell Wright, V. , Woolwine, H. , Ruth-McSwain, A. , White, M. and Lockhart, J. , 2011-08-10 "Inoculating against confusion and restoring confidence in vaccinations: A mental models approach to risk communication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520823_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Child vaccinations are considered a necessary precaution in safeguarding society by eliminating or reducing the occurrence of several potentially deadly diseases. While there is clear consensus amongst the medical community that vaccinations are critical, there exists some discrepancy in the importance and effects associated with vaccinations throughout the parent community. A parent’s decision to vaccinate is often complicated by fear or apprehension. As such, a mental models approach was used to guide the present study in an attempt to identify the gaps between expert knowledge and nonexpert (parents) understanding of the risks associated with child vaccinations. The results provide the framework for an informed message strategy to assuage fears as well as to provide research-based risk information regarding childhood vaccinations.


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