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2D or 3D? The Effects on Viewers’ Sense of Presence and Enjoyment
Unformatted Document Text:  The Effects on Viewers’ Sense of Presence and Enjoyment 2 2D or 3D? The Effects on Viewers’ Sense of Presence and Enjoyment The phenomenon of presence has been investigated in a wide range of media technologies from traditional television to new forms of virtual reality. Researchers have paid increased attention to this “illusion of nonmediation” state, trying to find the psychological and social impacts of advanced technology in people’s viewing experience and lives. Indeed, the sense of presence is closely related with enjoyment, affective statues, memory, and task performance (Lombard, Ditton, & Weinstein, 2009), and is often related to an individual’s emotion and cognition. Presence is determined through a wide range of factors such as media forms and a variety of individual characteristics. Due to the rich sensory and motor engagement, 3D movies are believed to provide more sense of presence and enjoyment than traditional 2D films. The most prominent characteristic is the illusion of distance, which is often indicated by depth of field in the 3D image. Indeed, several surveys indicate that 3D is becoming more and more popular among ordinary viewers. In a Roxio 3D survey, 84% of viewers indicated they are interested in viewing 3D movies at home (Roxio, 2011). The multi-sensory cues provided by a 3D viewing experience may enhance viewers’ immersion, engagement, and enjoyment. Since the introduction of 3D film, a limited number of studies have been conducted on 3D viewing experience. The development of stereoscopic images has made it possible to provide viewers a more pleasance viewing experience. In this study, we will focus on one of the media forms, viewing dimensionality, and examine the effects field cues in 3D films on presence and enjoyment.

Authors: Zhang, Cui., Zhou, Shuhua. and Meadows, Charles.
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The Effects on Viewers’ Sense of Presence and Enjoyment
                                                                  
2
2D or 3D? The Effects on Viewers’ Sense of Presence and Enjoyment
The phenomenon of presence has been investigated in a wide range of media technologies 
from traditional television to new forms of virtual reality. Researchers have paid increased 
attention to this “illusion of nonmediation” state, trying to find the psychological and social 
impacts of advanced technology in people’s viewing experience and lives. Indeed, the sense of 
presence is closely related with enjoyment, affective statues, memory, and task performance 
(Lombard, Ditton, & Weinstein, 2009), and is often related to an individual’s emotion and 
cognition.  
Presence is determined through a wide range of factors such as media forms and a variety of 
individual characteristics. Due to the rich sensory and motor engagement, 3D movies are 
believed to provide more sense of presence and enjoyment than traditional 2D films. The most 
prominent characteristic is the illusion of distance, which is often indicated by depth of field in 
the 3D image. Indeed, several surveys indicate that 3D is becoming more and more popular 
among ordinary viewers. In a Roxio 3D survey, 84% of viewers indicated they are interested in 
viewing 3D movies at home (Roxio, 2011). 
The multi-sensory cues provided by a 3D viewing experience may enhance viewers’ 
immersion, engagement, and enjoyment. Since the introduction of 3D film, a limited number of 
studies have been conducted on 3D viewing experience. The development of stereoscopic 
images has made it possible to provide viewers a more pleasance viewing experience. In this 
study, we will focus on one of the media forms, viewing dimensionality, and examine the effects 
field cues in 3D films on presence and enjoyment.


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