All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Learning about Politics from The Daily Show: The Role of Processing Motivations
Unformatted Document Text:  Learning from The Daily Show 14 61). Regardless of which video subjects saw, their score on the corresponding knowledge test served as the dependent measure of factual knowledge. Control Measures Frequency of Daily Show viewing. Using a response scale from (1) “never” to (4) “often,” participants were asked how frequently they watch The Daily Show (M = 1.7, SD = .96). Political ideology. Participants were asked to indicate their ideological leanings, on a 5- point continuum including very conservative (8.8%), conservative (16.5%), moderate (51.4%), liberal (14.5%), and very liberal (8.8%; M = 3.0, SD = 1.0). Political interest. Political interest was measured using three items. The first asked participants to indicate how much they follow what is going on in government and public affairs. Response options ranged from: (1) “hardly at all” to (4) “most of the time.” The other two items asked respondents how much attention they pay to news about national politics and international affairs, respectively, with response options registered on a 5-point scale ranging from (1) “none” to (5) “a great deal.” Responses to these three items were summed to form an index, which ranged from 3 to 14 (α = .87, M = 8.8, SD = 2.9). Analysis Before turning to a test of the hypotheses, a preliminary analysis was conducted to estimate the magnitude of factual knowledge gain from the two Daily Show segments. Subjects assigned to view the Obama topic served as a control group for those assigned to the Biden topic, and vice versa. An independent samples t-test was used to compare mean scores on the 4-item knowledge test pertaining to the Obama segment among those who were assigned to the Obama topic and those assigned to the Biden topic. The same was done for the 4-item knowledge test pertaining to the Biden segment. The mean knowledge score for the Obama items was 2.99 (SD

Authors: Feldman, Lauren.
first   previous   Page 14 of 34   next   last



background image
Learning from The Daily Show
14
61). Regardless of which video subjects saw, their score on the corresponding knowledge test 
served as the dependent measure of factual knowledge.
Control Measures
Frequency of Daily Show viewing. Using a response scale from (1) “never” to (4) “often,” 
participants were asked how frequently they watch The Daily Show (M = 1.7, SD = .96).
Political ideology. Participants were asked to indicate their ideological leanings, on a 5-
point continuum including very conservative (8.8%), conservative (16.5%), moderate (51.4%), 
liberal (14.5%), and very liberal (8.8%; M = 3.0, SD = 1.0). 
Political interest. Political interest was measured using three items. The first asked 
participants to indicate how much they follow what is going on in government and public affairs. 
Response options ranged from: (1) “hardly at all” to (4) “most of the time.” The other two items 
asked respondents how much attention they pay to news about national politics and international 
affairs, respectively, with response options registered on a 5-point scale ranging from (1) “none” 
to (5) “a great deal.” Responses to these three items were summed to form an index, which 
ranged from 3 to 14 (α = .87, M = 8.8, SD = 2.9).
Analysis
Before turning to a test of the hypotheses, a preliminary analysis was conducted to 
estimate the magnitude of factual knowledge gain from the two Daily Show segments. Subjects 
assigned to view the Obama topic served as a control group for those assigned to the Biden topic, 
and vice versa. An independent samples t-test was used to compare mean scores on the 4-item 
knowledge test pertaining to the Obama segment among those who were assigned to the Obama 
topic and those assigned to the Biden topic. The same was done for the 4-item knowledge test 
pertaining to the Biden segment. The mean knowledge score for the Obama items was 2.99 (SD 


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 14 of 34   next   last

©2012 All Academic, Inc.