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Learning about Politics from The Daily Show: The Role of Processing Motivations
Unformatted Document Text:  Learning from The Daily Show 32 Table 3. OLS Regression Results of Interaction between Viewing Objective and Processing Orienation in Predicting AIME B(SE) β Topic (Biden) -0.05 (.09) -0.03 Viewing Objective Informational 0.63 (.21)** 0.33 Entertainment 0.50 (.21)* 0.26 Demographics Age 0.01 (.01) 0.08 Gender (Female) 0.07 (.10) 0.03 Education -0.07 (.03)* -0.12 Race (White) 0.07 (.11) 0.03 Political Ideology (liberal) 0.08 (.05) 0.08 Freq of Daily Show 0.17 (.05)*** 0.18 Political Interest 0.07 (.02)*** 0.21 Processing Variables Characterize (news/mix) 0.87 (.19)*** 0.19 Interactions Info x Orientation -0.51 (.25)* -0.25 Ent x Orientation -0.73 (.25)** -0.35 Constant 1.49 (.36)*** R 2 0.17 A N 387 A R 2 change is significant, p < .05, relative to AIME model in Table 2 ***p < .001. **p < .01. *p < .05. + p < .10.

Authors: Feldman, Lauren.
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background image
Learning from The Daily Show
32
Table 3. OLS Regression Results of Interaction between Viewing 
Objective and Processing Orienation  in Predicting AIME
B(SE)
β
Topic (Biden)
-0.05 (.09)
-0.03
Viewing Objective
Informational
0.63 (.21)**
0.33
Entertainment
0.50 (.21)*
0.26
Demographics
Age
0.01 (.01)
0.08
Gender (Female)
0.07 (.10)
0.03
Education
-0.07 (.03)*
-0.12
Race (White)
0.07 (.11)
0.03
Political Ideology (liberal)
0.08 (.05)
0.08
Freq of Daily Show
0.17 (.05)***
0.18
Political Interest
0.07 (.02)***
0.21
Processing Variables
Characterize (news/mix) 
0.87 (.19)***
0.19
Interactions
Info x Orientation
-0.51 (.25)*
-0.25
Ent x Orientation
-0.73 (.25)**
-0.35
Constant
1.49 (.36)***
R
2
0.17
A
N
387
A
 R
2
 change is significant, < .05, relative to AIME model in Table 2
***< .001. **< .01.
 
*< .05. 
p < .10.


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