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From Stereoscopy to 3D HD Image:A Review of 3D HDTV Diffusion from the Perspective of Technology Adoption
Unformatted Document Text:  10 The most obvious relative advantage of 3D HDTV is that it can present images in three- dimensional format. 3D image can enhance the sense of reality (Taub, 2009). Some 3D HDTV sets produced by manufacturers such as Toshiba and Samsung are even able to transform 2D content to 3D live, although the quality of the transformed 3D content is not as good as the made-in-3D content (Porges, 2010). Compatibility 3D HDTV is supposed to be as compatible as HDTV, because consumers can always use 3D HDTV to watch 2D HD content. As the Blu-ray Disc Association supported 3D HDTV by incorporating 3D technology into the Blu-ray Disc format (Tarr, 2009), 3D HDTV seems to become more compatible. Although many organizations have made efforts to study and set standards for 3D technology (Sasaki, 2010), a wildly-recognized and universally-applied 3D standard has not been set up yet. Consequently, there are multiple 3D technology standards and the glasses designed by one manufacturer couldn’t work compatibly with the 3D HDTV produced by another manufacturer (Lieberman & Baig, 2010). For example, Sony glasses won’t work to watch 3D images on a Samsung 3D HDTV set (Lieberman & Baig, 2010). Due to the lack of a universal standard for 3D technology, 3D HDTV, when used to watch 3D content, is not quite as compatible as HDTV. Complexity Like HDTV, 3D HDTV is user-friendly and easy to watch. Since both satellite operator DirecTV and cable provider Comcast have confirmed that their existing HD set-tops and transmission infrastructure are capable of delivering 3D signals to 3D HDTV sets today (Dickson, 2010), 3D HDTV should be as easy to operate as regular TV. Although active-shutter

Authors: Song, Xu.
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The most obvious relative advantage of 3D HDTV is that it can present images in three-
dimensional format. 3D image can enhance the sense of reality (Taub, 2009). Some 3D HDTV
sets produced by manufacturers such as Toshiba and Samsung are even able to transform 2D
content to 3D live, although the quality of the transformed 3D content is not as good as the
made-in-3D content (Porges, 2010).
3D HDTV is supposed to be as compatible as HDTV, because consumers can always use
3D HDTV to watch 2D HD content. As the Blu-ray Disc Association supported 3D HDTV by
incorporating 3D technology into the Blu-ray Disc format (Tarr, 2009), 3D HDTV seems to
become more compatible. Although many organizations have made efforts to study and set
standards for 3D technology (Sasaki, 2010), a wildly-recognized and universally-applied 3D
standard has not been set up yet. Consequently, there are multiple 3D technology standards and
the glasses designed by one manufacturer couldn’t work compatibly with the 3D HDTV
produced by another manufacturer (Lieberman & Baig, 2010). For example, Sony glasses won’t
work to watch 3D images on a Samsung 3D HDTV set (Lieberman & Baig, 2010). Due to the
lack of a universal standard for 3D technology, 3D HDTV, when used to watch 3D content, is
not quite as compatible as HDTV.
Like HDTV, 3D HDTV is user-friendly and easy to watch. Since both satellite operator
DirecTV and cable provider Comcast have confirmed that their existing HD set-tops and
transmission infrastructure are capable of delivering 3D signals to 3D HDTV sets today
(Dickson, 2010), 3D HDTV should be as easy to operate as regular TV. Although active-shutter

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