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From Stereoscopy to 3D HD Image:A Review of 3D HDTV Diffusion from the Perspective of Technology Adoption
Unformatted Document Text:  1 INTRODUCTION Since the technique of stereoscopy was first introduced in 1840s by the English physicist Charles Wheatstone (Darrah, 1977), visual scientists, engineers, and photographers have been endeavoring to enhance the depth of image viewing by improving the 3D technology. As the development of digital technology, 3D technology has been applied to many fields. One of the successful applications is the use of 3D technology in theater. The success of 3D in cinemas inspired and encouraged the development of 3D entertainment media system at home. One prospective vision is that people can enjoy 3D content in their homes. One of the emerging new media technologies which will contribute to the establishment of the 3D home entertainment system is 3D HDTV. This study reviews the 3D technology development, identifies individual and social factors influencing the 3D HDTV adoption, analyzes the technological and social challenges faced by 3D HDTV diffusion, and proposes some constructive recommendations for the 3D HDTV diffusion in society. This study may provide academic insights to media technology scientists about what technological and social issues need to be solved in order to promise the success of 3D HDTV. LITERATURE REVIEW 3D Technology Development The effort for producing three-dimensional (3D) images started in the1840s. Visual scientists and photographers aimed to enhance the depth of image viewing and developed the scientific technique called stereoscopy. Stereoscopy is based on the science of how human brain processes images and features the three-dimensional depth in image viewing by presenting a pair of minor-angle-different two-dimensional images separately to the left and right eye (Darrah,

Authors: Song, Xu.
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INTRODUCTION
Since the technique of stereoscopy was first introduced in 1840s by the English physicist
Charles Wheatstone (Darrah, 1977), visual scientists, engineers, and photographers have been
endeavoring to enhance the depth of image viewing by improving the 3D technology. As the
development of digital technology, 3D technology has been applied to many fields. One of the
successful applications is the use of 3D technology in theater. The success of 3D in cinemas
inspired and encouraged the development of 3D entertainment media system at home. One
prospective vision is that people can enjoy 3D content in their homes. One of the emerging new
media technologies which will contribute to the establishment of the 3D home entertainment
system is 3D HDTV. This study reviews the 3D technology development, identifies individual
and social factors influencing the 3D HDTV adoption, analyzes the technological and social
challenges faced by 3D HDTV diffusion, and proposes some constructive recommendations for
the 3D HDTV diffusion in society. This study may provide academic insights to media
technology scientists about what technological and social issues need to be solved in order to
promise the success of 3D HDTV.
LITERATURE REVIEW
3D Technology Development
The effort for producing three-dimensional (3D) images started in the1840s. Visual
scientists and photographers aimed to enhance the depth of image viewing and developed the
scientific technique called stereoscopy. Stereoscopy is based on the science of how human brain
processes images and features the three-dimensional depth in image viewing by presenting a pair
of minor-angle-different two-dimensional images separately to the left and right eye (Darrah,


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