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From Stereoscopy to 3D HD Image:A Review of 3D HDTV Diffusion from the Perspective of Technology Adoption
Unformatted Document Text:  20 All these challenges faced by 3D HDTV may slow down its diffusion. As the development of 3D technology and the evolution of 3D HDTV, more challenges may occur and some challenges may even become fatal for the 3D HDTV diffusion. If TV manufacturers, program producers, and service providers expect people to adopt 3D HDTV, some actions should be made to allow 3D HDTV to diffuse successfully in the society. RECOMMENDATIONS The first action to make is to create a universal standard for 3D technology. The ideal situation is that all the TV manufacturers will follow this universal standard to produce 3D HDTV sets. Although following one standard may decrease many manufacturers’ benefits by ending up the monopoly, such a universal 3D standard will dramatically enhance the compatibility of 3D HDTV. Consequently, 3D HDTV may diffuse at a fast rate. If 3D HDTV doesn’t require the wearing of glasses, problems caused by wearing glasses such as multitasking issue will be solved. Manufacturers could focus on R&D, trying to produce the second-generation 3D HDTV which doesn’t require viewers to wear glasses to watch 3D programs. Toshiba planned to launch a 3DTV set at the end of 2010 that would not require viewers to wear 3D glasses when watching 3D content (Fry, 2010), but the performance of such glass-free 3D HDTV is unclear. If the glass-free 3D HDTV can pass all the experiment tests and have pleasing performance, it may speed up the diffusion process of 3D HDTV. However, 3D HDTV without the glasses has a long way to go. It is difficult to produce 3D programs which require no glasses to watch because more than two camera angles (one for each eye) are needed and each extra camera angle divides the resolution making the image not in HD format (Ellis, 2010b).

Authors: Song, Xu.
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All these challenges faced by 3D HDTV may slow down its diffusion. As the
development of 3D technology and the evolution of 3D HDTV, more challenges may occur and
some challenges may even become fatal for the 3D HDTV diffusion. If TV manufacturers,
program producers, and service providers expect people to adopt 3D HDTV, some actions
should be made to allow 3D HDTV to diffuse successfully in the society.
The first action to make is to create a universal standard for 3D technology. The ideal
situation is that all the TV manufacturers will follow this universal standard to produce 3D
HDTV sets. Although following one standard may decrease many manufacturers’ benefits by
ending up the monopoly, such a universal 3D standard will dramatically enhance the
compatibility of 3D HDTV. Consequently, 3D HDTV may diffuse at a fast rate.
If 3D HDTV doesn’t require the wearing of glasses, problems caused by wearing glasses
such as multitasking issue will be solved. Manufacturers could focus on R&D, trying to produce
the second-generation 3D HDTV which doesn’t require viewers to wear glasses to watch 3D
programs. Toshiba planned to launch a 3DTV set at the end of 2010 that would not require
viewers to wear 3D glasses when watching 3D content (Fry, 2010), but the performance of such
glass-free 3D HDTV is unclear. If the glass-free 3D HDTV can pass all the experiment tests and
have pleasing performance, it may speed up the diffusion process of 3D HDTV. However, 3D
HDTV without the glasses has a long way to go. It is difficult to produce 3D programs which
require no glasses to watch because more than two camera angles (one for each eye) are needed
and each extra camera angle divides the resolution making the image not in HD format (Ellis,

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