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Does competition make a difference? An examination of the impact of the Apple Daily on three major newspapers in Taiwan
Unformatted Document Text:  DOES COMPETITION MAKE A DIFFERENCE?   13 Table 3 shows that both election articles and photos in all three newspapers occupy more space in 2004 than in 2002. Compared with no article in 2002, four articles are related to elections in 2004 and the difference between 0 and 4 is statistically significant (Chi-square = 4, df = 1, p < 0.05). The size in both elections articles and photos in 2004 is larger than in 2002 and the difference is significant (the size of elections articles: Chi-square = 1,260, df = 1, p < 0.01; the size of elections photos: Chi-square = 690.5, df = 1, p < 0.01). << Insert Table 3 about here >> As for other political events, Table 4 shows that no articles or photos were found in the three newspapers in 2002 and only two photos were found in 2004. The difference is statistical significant in terms of the size of photos (Chi-square = 407.25, df = 1, p < 0.01), which means more space was devoted to the photographs of other political events in 2004 than in 2002. << Insert Table 4 about here >> In general, the United Daily, the China Times and the Liberty Times decreased the number and the total size of articles and photos on politics and public policies in 2004 from 2002. However, they increased the number and the total size of articles and photographs on elections and other political events news from 2002 to 2004. The findings answered RQ1. RQ2 asked whether the “Big Three” decreased the amount of coverage of businesses and financial issues on their front pages. The authors consider business and financial news “hard news.” They are also related in nature. Therefore, the two subjects are covered by the same research question. The difference in terms of business news between 2002 and 2004 is noticeable. Table 5 shows that all three mainstream Taiwanese newspapers used 961.4 sq. cm to cover business issues in 2002. By contrast, only 250 sq. cm were used in 2004. The decrease is statistically significant (Chi-square = 417.77, df = 1, p < 0.01). << Insert Table 5 about here >> Table 6 shows both the number and total size of financial articles and photographs. The three newspapers paid more attention to financial news in 2002 than 2004 and the difference is significant (the

Authors: Song, Chien-Yun. and Tu, Jia-Wei.
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Table 3 shows that both election articles and photos in all three newspapers occupy more space in 
2004 than in 2002. Compared with no article in 2002, four articles are related to elections in 2004 and the 
difference between 0 and 4 is statistically significant (Chi-square = 4, df = 1, p < 0.05). The size in both 
elections articles and photos in 2004 is larger than in 2002 and the difference is significant (the size of 
elections articles: Chi-square = 1,260, df = 1, p < 0.01; the size of elections photos: Chi-square = 690.5, df 
= 1, p < 0.01). 
<< Insert Table 3 about here >> 
As for other political events, Table 4 shows that no articles or photos were found in the three 
newspapers in 2002 and only two photos were found in 2004. The difference is statistical significant in 
terms of the size of photos (Chi-square = 407.25, df = 1, p < 0.01), which means more space was devoted 
to the photographs of other political events in 2004 than in 2002. 
<< Insert Table 4 about here >> 
In general, the United Daily, the China Times and the Liberty Times decreased the number and the 
total size of articles and photos on politics and public policies in 2004 from 2002. However, they 
increased the number and the total size of articles and photographs on elections and other political events 
news from 2002 to 2004. The findings answered RQ1. 
RQ2 asked whether the “Big Three” decreased the amount of coverage of businesses and financial 
issues on their front pages.  
The authors consider business and financial news “hard news.” They are also related in nature. 
Therefore, the two subjects are covered by the same research question. The difference in terms of 
business news between 2002 and 2004 is noticeable.  
Table 5 shows that all three mainstream Taiwanese newspapers used 961.4 sq. cm to cover 
business issues in 2002. By contrast, only 250 sq. cm were used in 2004. The decrease is statistically 
significant (Chi-square = 417.77, df = 1, p < 0.01). 
<< Insert Table 5 about here >> 
Table 6 shows both the number and total size of financial articles and photographs. The three 
newspapers paid more attention to financial news in 2002 than 2004 and the difference is significant (the 

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