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Does competition make a difference? An examination of the impact of the Apple Daily on three major newspapers in Taiwan
Unformatted Document Text:  DOES COMPETITION MAKE A DIFFERENCE?   15 (Chi-square = 126.12, df = 1, p < 0.01). << Insert Table 9 about here >> Based on the results reported above, the United Daily, the China Times and the Liberty Times decreased their space of religious photos in 2004 but increased their military articles and photos in both total size and number. In addition, the three newspapers increased their total size of social events articles but decreased the total size of photos about this topic from 2002 to 2004. The findings provided answer to RQ3. RQ4 asked have “Big Three” increased the amount of coverage of crimes, accidents, natural disasters and natural phenomena on their front pages after 2003. Data in Table 10 show the significant differences in the total size of crime articles and photos between 2002 and 2004. In 2002, the three newspapers devoted 856 sq. cm to crime stories. In contrast, the total size increased to 1,784.5 sq. cm in 2004 (Chi-square = 326.5, df = 1, p < 0.01). Similarly, the three newspapers devoted more space to crime photographs in 2004 (570.85 sq. cm) than in 2002 (0 sq. cm) and the difference is significant as well (Chi- square = 570.85, df = 1, p < 0.01). << Insert Table 10 about here >> The three newspapers did not increase their accident-related articles or photos. Table 11 shows that in 2002 there were 439.75 sq. cm devoted to accident stories; only 255 sq. cm were found in 2004. The difference is statistical significant (Chi-square = 49.13, df = 1, p< 0.01). More coverage was found in the total size of accident-related photos in 2002 (258.5 sq. cm) than in 2004 (0 sq. cm) (Chi-square = 258.5, df = 1, p < 0.01). << Insert Table 11 about here >> Table 12 shows that the three major newspapers provided more coverage of natural disaster articles and photos in 2004 than in 2002. In terms of total size of articles about natural disasters, there is a significant increase from 2002 (519.25 sq. cm) to 2004 (1,021.5 sq. cm) (Chi-square = 191.72, df = 1, p < 0.01). The total size of natural disasters photos in 2004 (1,476.5 sq. cm) is also greater than in 2002 (508.65 sq. cm) (Chi-square = 471.87, df = 1, p < 0.01). << Insert Table 12 about here >>

Authors: Song, Chien-Yun. and Tu, Jia-Wei.
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DOES COMPETITION MAKE A DIFFERENCE?  
 
15 
(Chi-square = 126.12, df = 1, p < 0.01). 
<< Insert Table 9 about here >> 
Based on the results reported above, the United Dailythe China Times and the Liberty Times 
decreased their space of religious photos in 2004 but increased their military articles and photos in both 
total size and number. In addition, the three newspapers increased their total size of social events articles 
but decreased the total size of photos about this topic from 2002 to 2004. The findings provided answer to 
RQ3. 
RQ4 asked have “Big Three” increased the amount of coverage of crimes, accidents, natural 
disasters and natural phenomena on their front pages after 2003. Data in Table 10 show the significant 
differences in the total size of crime articles and photos between 2002 and 2004. In 2002, the three 
newspapers devoted 856 sq. cm to crime stories. In contrast, the total size increased to 1,784.5 sq. cm in 
2004 (Chi-square = 326.5, df = 1, p < 0.01). Similarly, the three newspapers devoted more space to crime 
photographs in 2004 (570.85 sq. cm) than in 2002 (0 sq. cm) and the difference is significant as well (Chi-
square = 570.85, df = 1, p < 0.01). 
<< Insert Table 10 about here >> 
The three newspapers did not increase their accident-related articles or photos. Table 11 shows 
that in 2002 there were 439.75 sq. cm devoted to accident stories; only 255 sq. cm were found in 2004. 
The difference is statistical significant (Chi-square = 49.13, df = 1, p< 0.01). More coverage was found in 
the total size of accident-related photos in 2002 (258.5 sq. cm) than in 2004 (0 sq. cm) (Chi-square = 
258.5, df = 1, p < 0.01). 
<< Insert Table 11 about here >> 
Table 12 shows that the three major newspapers provided more coverage of natural disaster 
articles and photos in 2004 than in 2002. In terms of total size of articles about natural disasters, there is a 
significant increase from 2002 (519.25 sq. cm) to 2004 (1,021.5 sq. cm) (Chi-square = 191.72, df = 1, p < 
0.01). The total size of natural disasters photos in 2004 (1,476.5 sq. cm) is also greater than in 2002 
(508.65 sq. cm) (Chi-square = 471.87, df = 1, p < 0.01). 
<< Insert Table 12 about here >> 


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