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Does competition make a difference? An examination of the impact of the Apple Daily on three major newspapers in Taiwan
Unformatted Document Text:  DOES COMPETITION MAKE A DIFFERENCE?   18 decreased from 2002 to 2004. In terms of the total size of articles and photos, the differences are all statistically significant. The three newspapers decreased the total space of hard news articles from 2002 to 2004. They devoted more space to soft news articles between the years. The differences of total size in photos are also considerable. All three major newspapers in Taiwan increased their soft news photographs between 2002 and 2004. In conclusion, in 2004, soft news on the front pages of these three newspapers significantly increased in comparison with 2002. << Insert Table 19 about here >> Discussion and Conclusion The purpose of this study is to investigate the effects of competition by examining three leading newspapers in Taiwan. The findings suggest there are notable differences among the United Daily, the China Times and the Liberty Times after the entrance of the new competitor, the Apple Daily. Differences Before and After Prior studies have suggested that a high level of competition can accordingly lead to more sensational elements in the print media. The most noticeable finding is that the United Daily, the China Times and the Liberty Times had enlarged the size of seven types of articles in their front pages between 2002 and 2004 in the following news categories: crime (108.0%), sports (558.0%), elections (1,260.0%), natural disaster (106.40%), celebrity scandals (29.0%), social events (78.30%), and military (374.6%). On the other hand, the “Big Three” reduced the size of seven types of articles between 2002 and 2004: politics (-19.40%), public policies (-72.30%), businesses (-74.0%), finance (-80%), accidents (- 42.0%), natural phenomena (-216.0%), and international events (-64.20%). Compared with articles, the differences in the total sizes of photographs are even more prominent. The results showed that the United Daily, the China Times and the Liberty Times had increased the total size of nine types of photos in their front pages in 2004 in comparison with 2002. The categories are crime (570.85%), elections (690.50%), entertainment (1,007.75%), public policies (531.0%), human interest (81.70%), natural disasters (190.30%), celebrity scandals (15.70%), other political events

Authors: Song, Chien-Yun. and Tu, Jia-Wei.
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decreased from 2002 to 2004. 
In terms of the total size of articles and photos, the differences are all statistically significant. The 
three newspapers decreased the total space of hard news articles from 2002 to 2004. They devoted more 
space to soft news articles between the years. The differences of total size in photos are also considerable. 
All three major newspapers in Taiwan increased their soft news photographs between 2002 and 2004. In 
conclusion, in 2004, soft news on the front pages of these three newspapers significantly increased in 
comparison with 2002.  
<< Insert Table 19 about here >> 
Discussion and Conclusion 
The purpose of this study is to investigate the effects of competition by examining three leading 
newspapers in Taiwan. The findings suggest there are notable differences among the United Daily, the 
China Times and the Liberty Times after the entrance of the new competitor, the Apple Daily
Differences Before and After 
Prior studies have suggested that a high level of competition can accordingly lead to more 
sensational elements in the print media. The most noticeable finding is that the United Daily, the China 
Times and the Liberty Times had enlarged the size of seven types of articles in their front pages between 
2002 and 2004 in the following news categories: crime (108.0%), sports (558.0%), elections (1,260.0%), 
natural disaster (106.40%), celebrity scandals (29.0%), social events (78.30%), and military (374.6%). 
On the other hand, the “Big Three” reduced the size of seven types of articles between 2002 and 
2004: politics (-19.40%), public policies (-72.30%), businesses (-74.0%), finance (-80%), accidents (-
42.0%), natural phenomena (-216.0%), and international events (-64.20%). 
Compared with articles, the differences in the total sizes of photographs are even more prominent. 
The results showed that the United Daily, the China Times and the Liberty Times had increased the total 
size of nine types of photos in their front pages in 2004 in comparison with 2002. The categories are 
crime (570.85%), elections (690.50%), entertainment (1,007.75%), public policies (531.0%), human 
interest (81.70%), natural disasters (190.30%), celebrity scandals (15.70%), other political events 

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