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Does competition make a difference? An examination of the impact of the Apple Daily on three major newspapers in Taiwan
Unformatted Document Text:  DOES COMPETITION MAKE A DIFFERENCE?   28 Table 15. Entertainment News Issue Newspapers Before (02) After (04) X² P-value Number of Photos United Daily 0 0 0 1 China Times 0 4 4 0.04550026 Liberty Times 0 0 0 1 All three 0 4 4 0.04550026 Size of Photos (sq. cm) United Daily 0 0 0 1 China Times 0 1,007.75 1,007.75 0 Liberty Times 0 0 0 1 All three 0 1,007.75 1,007.75 0 Table 16. News about Celebrities’ Scandals Issue Newspapers Before (02) After (04) X² P-value Size of Articles (sq. cm) United Daily 304.5 378.5 8.00 0.005 China Times 502.5 318.75 41.11 0 Liberty Times 0 344 344 0 All three 807 1,041.25 29.69 5e-8 Size of Photos (sq. cm) United Daily 208 201.5 0.10 0.748 China Times 0 27 27 0.0000002 Liberty Times 297 356 5.33 0.021 All three 505 584.5 5.80 0.016 Table 17. News about Human Interests Issue Newspapers Before (02) After (04) X² P-value Size of Photos (sq. cm) United Daily 693.5 324 134.18 0 China Times 210 357.5 38.34 0 Liberty Times 0 960.5 960.5 0 All three 903.5 1,642 214.25 0 Table 18. News about International Events Issue Newspapers Before (02) After (04) X² P-value Size of Articles (sq. cm) United Daily 760 396.5 114.25 0 China Times 187.5 381 65.86 0 Liberty Times 1,224.2 0 1,224.2 0 All three 2,171.7 777.5 659.09 0

Authors: Song, Chien-Yun. and Tu, Jia-Wei.
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DOES COMPETITION MAKE A DIFFERENCE?  
 
28 
Table 15.  Entertainment News 
 
Issue 
Newspapers 
Before (02) 
After (04) 
X² 
P-value 
Number of Photos 
United Daily 
China Times 
0.0455002
Liberty Times 
All three 
0.0455002
Size of Photos 
(sq. cm) 
United Daily 
China Times 
1,007.75 
1,007.75 
Liberty Times 
All three 
1,007.75 
1,007.75 
 
Table 16.  News about Celebrities’ Scandals 
 
Issue 
Newspapers 
Before (02)  After (04) 
X² 
P-value 
Size of Articles  
(sq. cm) 
United Daily 
304.5 
378.5 
8.00 
0.005 
China Times 
502.5 
318.75 
41.11 
Liberty Times 
344 
344 
All three 
807 
1,041.25 
29.69 
5e-8 
Size of Photos 
(sq. cm) 
United Daily 
208 
201.5 
0.10 
0.748 
China Times 
27 
27 
0.0000002 
Liberty Times 
297 
356 
5.33 
0.021 
All three 
505 
584.5 
5.80 
0.016 
 
 
Table 17.  News about Human Interests 
 
Issue 
Newspapers 
Before (02) 
After (04) 
X² 
P-value 
Size of Photos 
(sq. cm) 
United Daily 
693.5 
324 
134.18 
China Times 
210 
357.5 
38.34 
Liberty Times 
960.5 
960.5 
All three 
903.5 
1,642 
214.25 
 
Table 18.  News about International Events 
 
Issue 
Newspapers 
Before (02) 
After (04) 
X² 
P-value 
Size of Articles 
(sq. cm) 
United Daily 
760 
396.5 
114.25 
China Times 
187.5 
381 
65.86 
Liberty Times 
1,224.2 
1,224.2 
All three 
2,171.7 
777.5 
659.09 
 
 
 
 
 
 
 


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