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Does competition make a difference? An examination of the impact of the Apple Daily on three major newspapers in Taiwan
Unformatted Document Text:  DOES COMPETITION MAKE A DIFFERENCE?   31 Freiden, J. B. (1984). Advertising spokesperson effects: An examination of endorser type and gender on two audiences. Journal of Advertising Research, 24(5), 33–41. Fu, K.W. (2009, May). Media representation of suicide in Hong Kong, Taiwan, and Mainland China newspapers: A comparative study. Paper presented at the annual meeting of the International Communication Association, Chicago, IL. Ho, S. J. & Sun, M. P. (2008). Heterogeneous multi-product competition in Taiwan's newspaper industry. Asian Journal of Communication, 18(2):102-116. Iosifides, P. (1999). Diversity versus concentration in the deregulated mass media. Journalism and Mass Communications Quarterly, 76, 152–162. Johnson, T. J., & Wanta, W. (1993). Newspaper competition and message diversity in urban market. Mass Communication Review, 20(3, 4), 136–147. Kaplan, R. (1995). The economics of popular journalism in the Gilded Age. Journalism History, 21, 65–79. Keyton, J. (2001). Communication research: Asking questions, finding answers. New York: McGraw- Hill. Ku, L. L. (2005, May). The interaction between newspapers and readers: A case study of the Taiwan Apple Daily. Paper presented to the annual conference of the International Communication Association, New York. Kuo, L. W. & Tao, F. F. (2000). The impact of Taiwan's newspaper deregulation acts on newspaper distribution systems: A temporal-spatial perspective. Journal of NCCU (National Cheng-Chi University, Taiwan), 65, 57-94. Kurtz, H. (1993) Media circus – The trouble with America’s newspapers. New York: Random House. Lacy, S. (1987). The effect of intracity competition on daily newspaper content. Journalism Quarterly, 64, 281–290. Lee, C. C. (2000a). Chinese communication: Prisms, trajectories, and modes of Understanding. In C. C. Lee (Eds.), Power, money and media: Communication patterns and bureaucratic control in cultural China (pp. 3-44). Evanston, IL: Northwestern University Press. Lee, C. C. (2000b). State, capital and media: The case of Taiwan. In M. J. Park & J. Curran (Eds.), De- Westernizing media studies (pp. 110-123). New York: Routledge. Lee, Y. C. (2007). Effects of market competition on Taiwan newspaper diversity, Journal of Media Economics, 20, 139-156. Li, S. S., & Chiang, C. C. (2001). Market competition and programming diversity: A study on the TV market in Taiwan. Journal of Media Economics, 14, 105–119. Liberty Times homepage (n.d.). Retried April 10, 2010, from Lin, C. Z (2005). Public journalism and investigative journalism, paper presented to the annual conference of the Chinese Communication Society, Taipei, Taiwan. Lin, T. H. (2008). The background of Want-Want Group's purchase of the China Times. The foundation for excellent journalism award. Retried April 19, 2010, from Liu, C. D. (2008). The organizations and journalists status after the lifting of the limit on newspaper. Journal of NCCU (National Cheng-Chi University, Taiwan), 95, 239-268.

Authors: Song, Chien-Yun. and Tu, Jia-Wei.
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Freiden, J. B. (1984). Advertising spokesperson effects: An examination of endorser type and gender 
on two audiences. Journal of Advertising Research, 24(5), 33–41. 
Fu, K.W. (2009, May). Media representation of suicide in Hong Kong, Taiwan, and Mainland China 
newspapers: A comparative study. Paper presented at the annual meeting of the International 
Communication Association, Chicago, IL. 
Ho, S. J. & Sun, M. P. (2008). Heterogeneous multi-product competition in Taiwan's newspaper 
industry. Asian Journal of Communication, 18(2):102-116. 
Iosifides, P. (1999). Diversity versus concentration in the deregulated mass media. Journalism and 
Mass Communications Quarterly76, 152–162. 
Johnson, T. J., & Wanta, W. (1993). Newspaper competition and message diversity in urban market. 
Mass Communication Review, 20(3, 4), 136–147. 
Kaplan, R. (1995). The economics of popular journalism in the Gilded Age. Journalism History21
Keyton, J. (2001). Communication research: Asking questions, finding answers. New York: McGraw-
Ku, L. L. (2005, May). The interaction between newspapers and readers: A case study of the Taiwan 
Apple DailyPaper presented to the annual conference of the International Communication 
New York. 
Kuo, L. W. & Tao, F. F. (2000). The impact of Taiwan's newspaper deregulation acts on newspaper 
distribution systems: A temporal-spatial perspective. Journal of NCCU (National Cheng-Chi 
University, Taiwan), 65, 57-94. 
Kurtz, H. (1993) Media circus – The trouble with America’s newspapers. New York: Random House. 
Lacy, S. (1987). The effect of intracity competition on daily newspaper content. Journalism Quarterly, 
64, 281–290. 
Lee, C. C. (2000a). Chinese communication: Prisms, trajectories, and modes of Understanding. In C. C. 
Lee (Eds.), Power, money and media: Communication patterns and bureaucratic control in 
cultural China 
(pp. 3-44). Evanston, IL: Northwestern University Press. 
Lee, C. C. (2000b). State, capital and media: The case of Taiwan. In M. J. Park & J. Curran (Eds.), De-
Westernizing media studies (pp. 110-123). New York: Routledge. 
Lee, Y. C. (2007). Effects of market competition on Taiwan newspaper diversity, Journal of Media 
Economics, 20, 139-156. 
Li, S. S., & Chiang, C. C. (2001). Market competition and programming diversity: A study on the TV 
market in Taiwan. Journal of Media Economics14, 105–119. Liberty Times homepage (n.d.). 
Retried April 10, 2010, from
Lin, C. Z (2005). Public journalism and investigative journalism, paper presented to the annual 
conference of the Chinese Communication Society, Taipei, Taiwan. 
Lin, T. H. (2008). The background of Want-Want Group's purchase of the China Times. The 
foundation for excellent journalism award. Retried April 19, 2010, from 
Liu, C. D. (2008). The organizations and journalists status after the lifting of the limit on newspaper. 
Journal of NCCU (National Cheng-Chi University, Taiwan), 95, 239-268. 

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