All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Seeing the Big Picture: Multitasking and Memory for the Ad
Unformatted Document Text:  References Alperstein, Neil (2005), “Living in an age of distraction: Multitasking and simultaneous media use and the implications for advertisers,” Working paper. Advertising Age (March 23, 2011), “CBS: Viewers Age and Sex Shouldn’t Matter to Marketers”, http://adage.com/article/mediaworks/cbs-viewers-age-sex-matter-marketers/149534/ Andrade, J (2009), “What does doodling do?” Applied Cognitive Psychology, Aylesworth, B.A. and MacKenzie B. S. (1998), “Context is key: The effect of program-induced mood on thoughts about the ad”, Journal of Advertising, 27 (Summer), 17-33. Beukeboom, C. J. & Semin R.G. (2006). “How mood turns language”, Journal of Experimental Social Psychology, 42, 553-566. Bousfield, A. K. and Bousfield, W.A. (1966), “Measurement of clustering and of sequential constancies in repeated free recall”. Psychological Reports, 19 (December), 935-942. Bower, Gordon (1981), “Mood and Memory,” American Psychologist, 36, 129-148. Braun-LaTour, Kathryn and Gerald Zaltman (2006), “Memory Change: An Intimate Measure of Persuasion,” Journal of Advertising Research, March, 57-72. Burke, Raymond and Thomas Srull (1988), “Competitive Interference and Consumer Memory for Advertising,” Journal of Consumer Research, 15, 55-68. Choi, Incheol, Hyekyung Park, Reeshad Dalal, and Chu Kim Prieto (2003). Culture and Judgment of Causal Relevance. Journal of Personality and Social Psychology, Vol. 84, No. 1, 46–59. Choi, Incheol, Minkyung Koo, and John An Choi (2007). Individual differences in analytic versus holistic thinking. Personality and Social Psychology Bulletin, Vol. 33 No. 5, 691-705. Chowdhury, Rafi, Adam Finn and G. Douglas Olsen (2007), “Investigating the Simutaneous Presentation of Advertising and Television Programming,” Journal of Advertising, 36(3), 85-96. Derryberry, Douglas and Marjorie Reed (2002), “Anxiety-Related Attentional Biases and Their Regulation by Attentional Control,” Journal of Abnormal Psychology, 111(2), 227-236. Greenwald, Anthony and Clark Leavitt (1984), “Audience Involvement in Advertising: Four Levels,” Journal of Consumer Research, 11, 581-591. Seeing the Big Picture: Submitted to AEJMC 2011 26

Authors: Duff, Brittany., Sar, Sela., Oh, Sangdo., Lutchyn, Yulia. and Chinchanachokchai, Sydney.
first   previous   Page 26 of 32   next   last



background image
References
Alperstein, Neil (2005), “Living in an age of distraction: Multitasking and simultaneous media 
use and the implications for advertisers,” Working paper.
Advertising Age (March 23, 2011), “CBS: Viewers Age and Sex Shouldn’t Matter to 
Marketers”, http://adage.com/article/mediaworks/cbs-viewers-age-sex-matter-
marketers/149534/
Andrade, J (2009), “What does doodling do?” Applied Cognitive Psychology, 
Aylesworth, B.A. and MacKenzie B. S. (1998), “Context is key: The effect of program-induced 
mood on thoughts about the ad”, Journal of Advertising, 27 (Summer), 17-33.
Beukeboom, C. J. & Semin R.G. (2006). “How mood turns language”, Journal of Experimental 
Social Psychology, 42, 553-566.
Bousfield, A. K. and Bousfield, W.A. (1966), “Measurement of clustering and of sequential 
constancies in repeated free recall”. Psychological Reports, 19 (December), 935-942.
Bower, Gordon (1981), “Mood and Memory,” American Psychologist, 36, 129-148.
Braun-LaTour, Kathryn and Gerald Zaltman (2006), “Memory Change: An Intimate Measure of 
Persuasion,” Journal of Advertising Research, March, 57-72.
Burke, Raymond and Thomas Srull (1988), “Competitive Interference and Consumer Memory 
for Advertising,” Journal of Consumer Research, 15, 55-68. 
Choi, Incheol, Hyekyung Park, Reeshad Dalal, and Chu Kim Prieto (2003). Culture and 
Judgment of Causal Relevance. Journal of Personality and Social Psychology, Vol. 84, 
No. 1, 46–59. 
Choi, Incheol, Minkyung Koo, and John An Choi (2007). Individual differences in analytic 
versus holistic thinking. Personality and Social Psychology Bulletin, Vol. 33 No. 5, 691-
705.
Chowdhury, Rafi, Adam Finn and G. Douglas Olsen (2007), “Investigating the Simutaneous 
Presentation of Advertising and Television Programming,” Journal of Advertising, 36(3), 
85-96.
Derryberry, Douglas and Marjorie Reed (2002), “Anxiety-Related Attentional Biases and Their 
Regulation by Attentional Control,” Journal of Abnormal Psychology, 111(2), 227-236.
Greenwald, Anthony and Clark Leavitt (1984), “Audience Involvement in Advertising: Four 
Levels,” Journal of Consumer Research, 11, 581-591.
Seeing the Big Picture:  Submitted to AEJMC 2011
26


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 26 of 32   next   last

©2012 All Academic, Inc.