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Seeing the Big Picture: Multitasking and Memory for the Ad
Unformatted Document Text:  Grabe, Maria Elizabeth, Annie Lang and Xiaoquan Zhao (2003), “News Content and Form: Implications for Memory and Audience Evaluations,” Communication Research, 30 (4), 387-413. Ji, L, K. Peng, and R.E. Nisbett (2000), “Culture, control, and perception of relationship in the environment,” Personality Processes and Individual Differences, 78(5), 943-955. Johnson, E. J. and Tversky, A. (1983). “Affect, generalization, and the perception of risk”, Journal of Personality and Social psychology, 45, 20-31. Kahneman, Daniel (1973), “Attention and Effort,” Englewood Cliffs, NJ: Prentice-Hall. Lang, Annie (2001), “Defining Audio/Video Redundancy From a Limited Capacity Processing Perspective,” Communication Research, 22(1), 88-115. Lang, Annie (2000), “The Limited Capacity Model of Mediated Message Processing,” Journal of Communication, winter, 46-70. Masuda, Taakahiko, and Nisbett, Ricahard E. (2001). Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans. Journal of Personality and Social Psychology, 81(5), 922-934. McDowd, Joan M. and James E. Birren (1990), “Aging and Attentional Process” In Birren, J.E. and Schaie, K.W., (Eds), Handbook of the Psychology of Aging, 3rd Edn., pp. 222-233, New York: Academic Press. Miyamoto Y, Nisbett R and T Masuda (2006), “Culture and the Physical Environment: Holistic Versus Analytic Perceptual Affordances,” Psychological Science, 17 (2), 113-134. Monga, Alokparna Basu and Deborah Roedder John (2008), "When Does Negative Brand Publicity Hurt?The Moderating Influence of Analytic versus Holistic Thinking," Journal of Consumer Psychology, 18, 320-32. Monsell, Stephen (2003), “Task Switching,” Trends in Cognitive Sciences, 7(3), 134-140. Naveh-Benjamin, Moshe, Fergus I. M. Craik, James G. Perretta and Simon T. Tonev (2000), “The Effects of Divided Attention on Encoding and Retrieval Processes: The Resiliency of Retrieval Processes,” The Quarterly Journal of Experimental Psychology, 53A (3), 609-625. Navon, David, and Jeff Miller (1987), “Role of Outcome Conflict in Dual-Task Interference,” Journal of Experimental Psychology: Human Perception and Performance, 13(3), 435-448. New Zealand Broadcasting Authority (2007), “Children’s Media use and Responses: A Review of the Literature,” Broadcasting Standard Authority, New Zealand. Seeing the Big Picture: Submitted to AEJMC 2011 27

Authors: Duff, Brittany., Sar, Sela., Oh, Sangdo., Lutchyn, Yulia. and Chinchanachokchai, Sydney.
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background image
Grabe, Maria Elizabeth, Annie Lang and Xiaoquan Zhao (2003), “News Content and Form: 
Implications for Memory and Audience Evaluations,” Communication Research, 30 (4), 
387-413.
Ji, L, K. Peng, and R.E. Nisbett (2000), “Culture, control, and perception of relationship in the 
environment,” Personality Processes and Individual Differences, 78(5), 943-955.
Johnson, E. J. and Tversky, A. (1983). “Affect, generalization, and the perception of risk”, 
Journal of Personality and Social psychology, 45, 20-31.
Kahneman, Daniel (1973), “Attention and Effort,” Englewood Cliffs, NJ: Prentice-Hall.
Lang, Annie (2001), “Defining Audio/Video Redundancy From a Limited Capacity Processing 
Perspective,” Communication Research, 22(1), 88-115.
Lang, Annie (2000), “The Limited Capacity Model of Mediated Message Processing,” Journal 
of Communication, winter, 46-70.
Masuda, Taakahiko, and Nisbett, Ricahard E. (2001). Attending holistically versus analytically: 
Comparing the context sensitivity of Japanese and Americans. Journal of Personality 
and Social Psychology
, 81(5), 922-934.
McDowd, Joan M. and James E. Birren (1990), “Aging and Attentional Process” In   Birren, J.E. 
and Schaie, K.W., (Eds), Handbook of the Psychology of Aging, 3rd Edn., pp. 222-233, 
New York: Academic Press. 
Miyamoto Y, Nisbett R and T Masuda (2006), “Culture and the Physical Environment: Holistic 
Versus Analytic Perceptual Affordances,” Psychological Science, 17 (2), 113-134.
Monga, Alokparna Basu and Deborah Roedder John (2008), "When Does Negative Brand 
Publicity Hurt?The Moderating Influence of Analytic versus Holistic Thinking," Journal 
of Consumer Psychology
, 18, 320-32. 
Monsell, Stephen (2003), “Task Switching,” Trends in Cognitive Sciences, 7(3), 134-140. 
Naveh-Benjamin, Moshe, Fergus I. M. Craik, James G. Perretta and Simon T. Tonev (2000), 
“The Effects of Divided Attention on Encoding and Retrieval Processes: The Resiliency 
of Retrieval Processes,” The Quarterly Journal of Experimental Psychology, 53A (3), 
609-625. 
Navon, David, and Jeff Miller (1987), “Role of Outcome Conflict in Dual-Task Interference,” 
Journal of Experimental Psychology: Human Perception and Performance, 13(3), 435-
448.
New Zealand Broadcasting Authority (2007), “Children’s Media use and Responses: A Review 
of the Literature,” Broadcasting Standard Authority, New Zealand.
Seeing the Big Picture:  Submitted to AEJMC 2011
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