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Seeing the Big Picture: Multitasking and Memory for the Ad
Unformatted Document Text:  Grabe, Maria Elizabeth, Annie Lang and Xiaoquan Zhao (2003), “News Content and Form: Implications for Memory and Audience Evaluations,” Communication Research, 30 (4), 387-413. Ji, L, K. Peng, and R.E. Nisbett (2000), “Culture, control, and perception of relationship in the environment,” Personality Processes and Individual Differences, 78(5), 943-955. Johnson, E. J. and Tversky, A. (1983). “Affect, generalization, and the perception of risk”, Journal of Personality and Social psychology, 45, 20-31. Kahneman, Daniel (1973), “Attention and Effort,” Englewood Cliffs, NJ: Prentice-Hall. Lang, Annie (2001), “Defining Audio/Video Redundancy From a Limited Capacity Processing Perspective,” Communication Research, 22(1), 88-115. Lang, Annie (2000), “The Limited Capacity Model of Mediated Message Processing,” Journal of Communication, winter, 46-70. Masuda, Taakahiko, and Nisbett, Ricahard E. (2001). Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans. Journal of Personality and Social Psychology, 81(5), 922-934. McDowd, Joan M. and James E. Birren (1990), “Aging and Attentional Process” In Birren, J.E. and Schaie, K.W., (Eds), Handbook of the Psychology of Aging, 3rd Edn., pp. 222-233, New York: Academic Press. Miyamoto Y, Nisbett R and T Masuda (2006), “Culture and the Physical Environment: Holistic Versus Analytic Perceptual Affordances,” Psychological Science, 17 (2), 113-134. Monga, Alokparna Basu and Deborah Roedder John (2008), "When Does Negative Brand Publicity Hurt?The Moderating Influence of Analytic versus Holistic Thinking," Journal of Consumer Psychology, 18, 320-32. Monsell, Stephen (2003), “Task Switching,” Trends in Cognitive Sciences, 7(3), 134-140. Naveh-Benjamin, Moshe, Fergus I. M. Craik, James G. Perretta and Simon T. Tonev (2000), “The Effects of Divided Attention on Encoding and Retrieval Processes: The Resiliency of Retrieval Processes,” The Quarterly Journal of Experimental Psychology, 53A (3), 609-625. Navon, David, and Jeff Miller (1987), “Role of Outcome Conflict in Dual-Task Interference,” Journal of Experimental Psychology: Human Perception and Performance, 13(3), 435-448. New Zealand Broadcasting Authority (2007), “Children’s Media use and Responses: A Review of the Literature,” Broadcasting Standard Authority, New Zealand. Seeing the Big Picture: Submitted to AEJMC 2011 27

Authors: Duff, Brittany., Sar, Sela., Oh, Sangdo., Lutchyn, Yulia. and Chinchanachokchai, Sydney.
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Grabe, Maria Elizabeth, Annie Lang and Xiaoquan Zhao (2003), “News Content and Form: 
Implications for Memory and Audience Evaluations,” Communication Research, 30 (4), 
Ji, L, K. Peng, and R.E. Nisbett (2000), “Culture, control, and perception of relationship in the 
environment,” Personality Processes and Individual Differences, 78(5), 943-955.
Johnson, E. J. and Tversky, A. (1983). “Affect, generalization, and the perception of risk”, 
Journal of Personality and Social psychology, 45, 20-31.
Kahneman, Daniel (1973), “Attention and Effort,” Englewood Cliffs, NJ: Prentice-Hall.
Lang, Annie (2001), “Defining Audio/Video Redundancy From a Limited Capacity Processing 
Perspective,” Communication Research, 22(1), 88-115.
Lang, Annie (2000), “The Limited Capacity Model of Mediated Message Processing,” Journal 
of Communication, winter, 46-70.
Masuda, Taakahiko, and Nisbett, Ricahard E. (2001). Attending holistically versus analytically: 
Comparing the context sensitivity of Japanese and Americans. Journal of Personality 
and Social Psychology
, 81(5), 922-934.
McDowd, Joan M. and James E. Birren (1990), “Aging and Attentional Process” In   Birren, J.E. 
and Schaie, K.W., (Eds), Handbook of the Psychology of Aging, 3rd Edn., pp. 222-233, 
New York: Academic Press. 
Miyamoto Y, Nisbett R and T Masuda (2006), “Culture and the Physical Environment: Holistic 
Versus Analytic Perceptual Affordances,” Psychological Science, 17 (2), 113-134.
Monga, Alokparna Basu and Deborah Roedder John (2008), "When Does Negative Brand 
Publicity Hurt?The Moderating Influence of Analytic versus Holistic Thinking," Journal 
of Consumer Psychology
, 18, 320-32. 
Monsell, Stephen (2003), “Task Switching,” Trends in Cognitive Sciences, 7(3), 134-140. 
Naveh-Benjamin, Moshe, Fergus I. M. Craik, James G. Perretta and Simon T. Tonev (2000), 
“The Effects of Divided Attention on Encoding and Retrieval Processes: The Resiliency 
of Retrieval Processes,” The Quarterly Journal of Experimental Psychology, 53A (3), 
Navon, David, and Jeff Miller (1987), “Role of Outcome Conflict in Dual-Task Interference,” 
Journal of Experimental Psychology: Human Perception and Performance, 13(3), 435-
New Zealand Broadcasting Authority (2007), “Children’s Media use and Responses: A Review 
of the Literature,” Broadcasting Standard Authority, New Zealand.
Seeing the Big Picture:  Submitted to AEJMC 2011

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