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The Globalization of Magazines in India: A case study
Unformatted Document Text:  21 early was not necessarily an advantage. Later entrants were able to learn from the challenges faced by early entrants like Cosmopolitan and Elle and work on them. Strategic partnerships have focused on using local partners and relying on their expertise in areas such as distribution and on their ability to navigate the legal system. Some of the limitations of study are lack of circulation and revenue data that would make it possible to correlate strategy with performance. However as more data become available, this should change. Future research could compare strategies across different international markets consider the impact of such global content on national identity.

Authors: Shrikhande, Seema.
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21 
 
early was not necessarily an advantage. Later entrants were able to learn from the 
challenges faced by early entrants like Cosmopolitan and Elle and work on them.  
Strategic partnerships have focused on using local partners and relying on their 
expertise in areas such as distribution and on their ability to navigate the legal system. 
Some of the limitations of study are lack of circulation and revenue data that 
would make it possible to correlate strategy with performance. However as more data 
become available, this should change. Future research could compare strategies across 
different international markets consider the impact of such global content on national 
identity. 
 


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