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The Globalization of Magazines in India: A case study
Unformatted Document Text:  22 Bibliography Bansal, S. (2007). Indian love affair: Here‘s some news hot off the press. Business Standard, April 10 Bailey, E. E. & Shan, W. (1995). Sustainable competitive advantage through alliances. In E. Bowman and B. Kogut (Eds.) Redesigning the firm, pp 132-156. New York: Oxford University Press. Chan-Olmsted, S. (2006). Competitive Strategy for Media Firms. Mahwah, NJ: Lawrence Erlbaum. Developing story: Global publishing houses see potential in Indian media. (2007). India Knowledge@Wharton, Mar. 23. Deresky, H. (2006). International Management: Managing across borders and cultures. Upper Saddle River, NJ: Pearson Prentice Hall. Douglas, S. & Y. Wind. (1987). Doyle, G. (2006). Managing global expansion of media products and brands: A case study of FHM magazine. International Journal of Media Management, 8, pp. 105-115. Ernst & Young (2010). The Indian Magazine Segment: Navigating New Growth Avenues. Fernandes, E. (2002). International investors eye Indian Press. Financial Times (London) July, pp. 19 Gee, M. (2007). Indian women flex economic muscle. The Globe and Mail (Canada). June, 21, pp. B13 Hollified, C. A. (2004). The economics of international media . In A. Alexander, J. Owers, R. Carveth, A. Hollifield & A. Greco (Eds.), Media Economics: Theory and Practice. Mahwah, NJ: Lawrence Erlbaum Associates, Inc. Interview, Sam Balsara, CEO, Madison Media, Feb. 17, 2011. Interview, Oona Dhabar, Marketing Director, Conde Nast India, Feb. 2, 2011. Interview, Alex Kuruvilla, publisher of Conde Nast India, Feb. 15, 2011. Interview Vanita Kohli-Khandekar, Media Columnist, Business Standard, Feb 6, 2011. Interview Priya Tanna, Editor, Vogue India, Feb. 2 2011.

Authors: Shrikhande, Seema.
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Bansal, S.  (2007). Indian love affair: Here‘s some news hot off the press. Business 
, April 10 
Bailey, E. E. & Shan, W. (1995). Sustainable competitive advantage through alliances.  
In E. Bowman and B. Kogut (Eds.) Redesigning the firm, pp 132-156.  New York: 
Oxford University Press.  
Chan-Olmsted, S. (2006). Competitive Strategy for Media Firms. Mahwah, NJ: Lawrence 
Developing story: Global publishing houses see potential in Indian media.  (2007).  
India Knowledge@Wharton, Mar. 23. 
Deresky, H. (2006). International Management: Managing across borders and cultures
Upper Saddle River, NJ: Pearson Prentice Hall. 
Douglas, S. & Y. Wind. (1987). 
Doyle, G. (2006).  Managing global expansion of media products and brands: A case 
study of FHM magazine. International Journal of Media Management, 8, pp. 105-115. 
Ernst & Young (2010).  The Indian Magazine Segment: Navigating New Growth 
Fernandes, E. (2002). International investors eye Indian Press.  Financial Times 
(London) July,  pp. 19 
Gee, M. (2007). Indian women flex economic muscle.  The Globe and Mail (Canada).  
June, 21, pp. B13 
Hollified, C. A. (2004). The economics of international media .  In A. Alexander, J. 
Owers, R. Carveth, A. Hollifield & A. Greco (Eds.), Media Economics: Theory and 
.  Mahwah, NJ: Lawrence Erlbaum Associates, Inc. 
Interview, Sam Balsara, CEO, Madison Media, Feb. 17, 2011. 
Interview, Oona Dhabar, Marketing Director, Conde Nast India, Feb. 2, 2011. 
Interview, Alex Kuruvilla, publisher of Conde Nast India, Feb. 15, 2011. 
Interview Vanita Kohli-Khandekar, Media Columnist, Business Standard, Feb  6, 2011. 
Interview Priya Tanna, Editor, Vogue India, Feb. 2 2011. 

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