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The Globalization of Magazines in India: A case study
Unformatted Document Text:  23 Ives, N. (2010). For publications, going global comes with a challenge. Advertising Age, June 14. Johnson, J. & Tellis, G. J. (2008). Drivers of success for market entry into China and India. Journal of Marketing May , pp. 1-13. Johnson, M. (2005). Western Magazines Tap Huge Indian Potential. Campaign (UK). Nov. 4, p15. Jung (2004). Acquisitions or joint ventures: Foreign market entry strategy of U.S. advertising agencies. Journal of Media Economics, 17, 35-50 Kerrin, R.A., Varadarajan, P.R. & Peterson, R.A. (1992). First mover advantage: A synthesis, conceptual framework and research propositions. Journal of Marketing, 56, pp. 33-52. Kohli-Khandekar, V. (2010). It‘s dangerous to think one country is like another.‖ Business Standard, Mar. 3. Leahul, D. (2008). Dennis Publishing taps into Indian market with joint venture. Brand Republic, Sept. 11. Leiberman, M.,& Montgomery, D.B. (1988). First Mover Advantages. Strategic Management Journal, 9, pp/ 41-58. Luo, Y. (2001). Determinants of entry in an emerging economy: A multi-level approach. Journal of Management Studies, 38, 443-472. O‘Connor, A. (2007). Ready to read: Vogue India goes after the wealthy woman. The Times (London) Sept. 2, p. 69. Rathore, S. (2010). In India, the circulation audit is dictated by newspapers: Duncan Edwards. March 8. Rathore, S. (2009). What‘s Elle‘s contribution in making Indian metro women more fashion conscious?, Dec. 10 Rosenthal, J., Elias, J. & R. Dhar. (2008). Selling Cosmopolitan in China and India. Yale case 08-068 October 24. Sabharwal, B. (2007). India, glossy magazines on the same page. Wall Street Journal, Jan. 16, pp B.6

Authors: Shrikhande, Seema.
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Ives, N. (2010).  For publications, going global comes with a challenge. Advertising Age
June 14. 
Johnson, J. & Tellis, G. J. (2008). Drivers of success for market entry into China and 
India. Journal of Marketing May , pp. 1-13. 
Johnson, M. (2005). Western Magazines Tap Huge Indian Potential. Campaign (UK).  
Nov. 4, p15. 
Jung  (2004). Acquisitions or joint ventures: Foreign market entry strategy of U.S. 
advertising agencies. Journal of Media Economics, 17, 35-50 
Kerrin, R.A., Varadarajan, P.R. & Peterson, R.A. (1992).  First mover advantage: A 
synthesis, conceptual framework and research propositions. Journal of Marketing, 56
pp. 33-52. 
Kohli-Khandekar, V. (2010). It‘s dangerous to think one  country is like another.‖ 
Business Standard, Mar. 3. 
Leahul, D. (2008). Dennis Publishing taps into Indian market with joint venture.  Brand 
, Sept. 11. 
Leiberman, M.,& Montgomery, D.B. (1988).  First Mover Advantages. Strategic 
Management Journal, 9
, pp/ 41-58. 
Luo, Y. (2001). Determinants of entry in an emerging economy: A multi-level 
approach.  Journal of Management Studies, 38, 443-472.   
O‘Connor, A. (2007). Ready to read: Vogue India goes after the wealthy woman. The 
(London) Sept. 2, p. 69. 
Rathore, S. (2010). In India, the circulation audit is dictated by newspapers: Duncan 
Edwards. March 8. 
Rathore, S. (2009).  What‘s Elle‘s contribution in making Indian metro women more 
fashion conscious?, Dec. 10 
Rosenthal, J., Elias, J. & R. Dhar.  (2008). Selling Cosmopolitan  in China and India.  Yale 
case 08-068 October 24. 
Sabharwal, B. (2007). India, glossy magazines on the same page. Wall Street Journal
Jan. 16, pp B.6 

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