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The Globalization of Magazines in India: A case study
Unformatted Document Text:  24 Sahad, P.V. (2006). Indian Express Group signs content deal with the Economist. Content Sutra, Nov. 3. Shankar, V., Carpenter, G. S. & Krishnamurthi, L. (1998). Late mover advantage: How innovative late entrants outsell pioneers. Journal of Marketing Research, 35, 54-70. Shukla, A. (2006). Magazine Mania: Its no surprise that everyone wants a piece of the action. Business Today, June 4. Strube, M. (2010). Development of transnational media management research from 1974-2009: A propositional inventory. The International Journal on Media Management, 12, 115-140. Strube, M. (2010). Entering Emerging Media Markets: Analyzing the case of the Chinese magazine market. The International Journal on Media Management, 12, 183-204. Timmons, H. (2008). In India magazines that translate well. New York Times, July 14.

Authors: Shrikhande, Seema.
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Sahad, P.V. (2006). Indian Express Group signs content deal with the Economist
Content Sutra, Nov. 3.
Shankar, V., Carpenter, G. S. & Krishnamurthi, L. (1998). Late mover advantage: How 
innovative late entrants outsell pioneers. Journal of Marketing Research, 35, 54-70. 
Shukla, A.  (2006). Magazine Mania:  Its no surprise that everyone wants a piece of the 
action.  Business Today, June 4. 
Strube, M.  (2010).  Development of transnational media management research from 
1974-2009: A propositional inventory. The International Journal on Media Management
12, 115-140. 
Strube, M. (2010). Entering Emerging Media Markets: Analyzing the case of the 
Chinese magazine market. The International Journal on Media Management, 12, 183-204. 
Timmons, H. (2008). In India magazines that translate well.  New York Times, July 14. 

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