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The Expanding Role for Media Literacy in the Age of Participatory Cultures

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Abstract:

A key element in this new media environment is the expansion of participatory cultures that are coalescing around all kinds of interests – political, religious, economic, and purely personal. The new media environment offers a wide range of interactive platforms that allow people to move beyond merely accessing an enormously wide range of messages and to contribute their own messages. Thus people are no longer only receivers of professionally produced messages but they are also pulled into interactions with all kinds of message producers – some identifying themselves, some not; some credible, some not; some ethical, some not. Thus the interactive nature of the new media environment increases the challenge to the media literacy movement. This increased challenge forces us to confront two fundamental questions. First, what does “mass” media mean in this new media environment? Second, what are the additional challenges for media literacy in the new media environment? This presentation addresses each of these two questions.
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Association:
Name: BEA
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http://www.beaweb.org


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URL: http://citation.allacademic.com/meta/p545969_index.html
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MLA Citation:

Potter, Jim. "The Expanding Role for Media Literacy in the Age of Participatory Cultures" Paper presented at the annual meeting of the BEA, Las Vegas Hilton, Las Vegas, NV, <Not Available>. 2014-12-12 <http://citation.allacademic.com/meta/p545969_index.html>

APA Citation:

Potter, J. "The Expanding Role for Media Literacy in the Age of Participatory Cultures" Paper presented at the annual meeting of the BEA, Las Vegas Hilton, Las Vegas, NV <Not Available>. 2014-12-12 from http://citation.allacademic.com/meta/p545969_index.html

Publication Type: General Paper Submission
Abstract: A key element in this new media environment is the expansion of participatory cultures that are coalescing around all kinds of interests – political, religious, economic, and purely personal. The new media environment offers a wide range of interactive platforms that allow people to move beyond merely accessing an enormously wide range of messages and to contribute their own messages. Thus people are no longer only receivers of professionally produced messages but they are also pulled into interactions with all kinds of message producers – some identifying themselves, some not; some credible, some not; some ethical, some not. Thus the interactive nature of the new media environment increases the challenge to the media literacy movement. This increased challenge forces us to confront two fundamental questions. First, what does “mass” media mean in this new media environment? Second, what are the additional challenges for media literacy in the new media environment? This presentation addresses each of these two questions.


Similar Titles:
Participatory Culture and Media Life: Approaching Freedom

Guiding a Participatory Audience: Understanding the Role of Social Media Structures

Exploring the Role of Need for Cognition in Media Literacy Education: From Gratifications Sought to Learning Outcomes

Negotiating Latino/a Stereotypes: Critical Participatory Culture and Media Production in a Border Region High School


 
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