Citation

The Effects of Cognitive Gratifications on Intention to Read Citizen Journalism News: The Mediating Effect of Attitude

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Abstract:

This paper investigates the uses and gratifications of citizen journalism by applying the research model drawn from the uses and gratifications approach, and the cognition-affection-conation framework. Based on the uses and gratifications literature and the cognition-affection-conation framework, the effects of cognitive gratifications on attitude (i.e., affective) and intention (i.e. conative) are examined. The indirect effects of cognitive gratifications on intention to read news (i.e., conation) through the interpretation of affection that they experienced are also examined. Using a survey of nearly 300 users, the result shows that all gratifications, except for escape, have a direct effect on attitude. However, none of the gratifications has a direct effect on intention. The proposed model shows that attitude mediates the effects from all gratifications to intention. The model explains a high percentage of variance with gratifications explain about 46 percent of the variance in attitude. However, their effects on intention are limited.

Most Common Document Word Stems:

1 (142), news (79), gratif (74), e (72), effect (67), intent (62), use (61), attitud (53), read (53), citizen (48), ai (42), behavior (37), media (35), time (35), entertain (32), studi (32), r (32), m (31), head (31), jiv (31), titud (31),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p552132_index.html
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MLA Citation:

Lin, Julian. "The Effects of Cognitive Gratifications on Intention to Read Citizen Journalism News: The Mediating Effect of Attitude" Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 <Not Available>. 2014-12-12 <http://citation.allacademic.com/meta/p552132_index.html>

APA Citation:

Lin, J. , 2012-05-24 "The Effects of Cognitive Gratifications on Intention to Read Citizen Journalism News: The Mediating Effect of Attitude" Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ Online <APPLICATION/PDF>. 2014-12-12 from http://citation.allacademic.com/meta/p552132_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper investigates the uses and gratifications of citizen journalism by applying the research model drawn from the uses and gratifications approach, and the cognition-affection-conation framework. Based on the uses and gratifications literature and the cognition-affection-conation framework, the effects of cognitive gratifications on attitude (i.e., affective) and intention (i.e. conative) are examined. The indirect effects of cognitive gratifications on intention to read news (i.e., conation) through the interpretation of affection that they experienced are also examined. Using a survey of nearly 300 users, the result shows that all gratifications, except for escape, have a direct effect on attitude. However, none of the gratifications has a direct effect on intention. The proposed model shows that attitude mediates the effects from all gratifications to intention. The model explains a high percentage of variance with gratifications explain about 46 percent of the variance in attitude. However, their effects on intention are limited.


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The Reader’s Willingness to Comment on Online News Articles: A Study of the Individual’s Behavioral Responses in light of Media Effects Theories and Online News


 
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