Citation

Often Mentioned, Hardly Measured: Explicating and Measuring Web Site Navigability

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Although the navigability of digital interfaces has been long discussed as a key determinant of media effects of Web use, existing scholarship has not yielded a clear conceptual understanding of navigability, nor how to measure perceived navigability as an outcome. The present paper attempts to redress both, and proposes that navigability be conceptually examined along three dimensions, namely logic of structure, clarity of structure, and clarity of target. In addition to this multi-dimensional explication of navigability, we also introduce and validate a scale to measure perceived navigability, and suggestions for incorporating the scale into future user-centered studies of digital interfaces are proposed.

Most Common Document Word Stems:

navig (215), site (150), web (111), item (84), inform (73), measur (67), perceiv (57), user (57), scale (54), structur (53), explic (43), link (38), content (38), studi (35), use (34), effect (33), page (33), particip (25), j (25), 2007 (24), clariti (24),
Convention
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p555600_index.html
Direct Link:
HTML Code:

MLA Citation:

Wojdynski, Bartosz. and Kalyanaraman, Sriram. "Often Mentioned, Hardly Measured: Explicating and Measuring Web Site Navigability" Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 <Not Available>. 2014-12-12 <http://citation.allacademic.com/meta/p555600_index.html>

APA Citation:

Wojdynski, B. W. and Kalyanaraman, S. , 2012-05-24 "Often Mentioned, Hardly Measured: Explicating and Measuring Web Site Navigability" Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ Online <APPLICATION/PDF>. 2014-12-12 from http://citation.allacademic.com/meta/p555600_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Although the navigability of digital interfaces has been long discussed as a key determinant of media effects of Web use, existing scholarship has not yielded a clear conceptual understanding of navigability, nor how to measure perceived navigability as an outcome. The present paper attempts to redress both, and proposes that navigability be conceptually examined along three dimensions, namely logic of structure, clarity of structure, and clarity of target. In addition to this multi-dimensional explication of navigability, we also introduce and validate a scale to measure perceived navigability, and suggestions for incorporating the scale into future user-centered studies of digital interfaces are proposed.


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Longitudinal Studies and Respondent Locating and Tracking: The effectiveness of credit bureau information and inter-wave tracking mailings on survey completion rates of program participants

The Role of Site Features, User Attributes, and Information Verification Behaviors on the Perceived Credibility of Web-based Information


 
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