Citation

The Power of "Talking on the Phone": Effects of Mobile Technology on Social Divides (Also Featured in Virtual Conference)

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Abstract:

This study attempts to understand how the use of new communication technology, specifically mobile phone use, is associated with offline homogeneous, heterogeneous communication, and political media use in the case of Colombia. Whether and how social stratification of the public may influence these relationship is also investigated. After conducting correlation and regression analyses, findings show that the use of mobile phone has a strong, positive main effect on facilitating all the outcome measures: offline homogeneous communication, heterogeneous communication, and political media use. The study also revealed that the more people use their mobile technologies to achieve social and political mobilization, the more frequently they seek political information through various media outlets. Most interestingly, our study finds significant interaction effects between mobile technology use and social stratum of individuals on heterogeneous communication and political media use, such that mobile phone use especially benefits people of lower social strata. Further discussion on the study findings is offered.

Most Common Document Word Stems:

mobil (164), use (155), social (137), polit (90), communic (86), phone (76), technolog (65), colombia (59), media (54), divid (45), inform (38), heterogen (35), peopl (31), m (31), attent (30), interact (29), stratum (29), differ (29), individu (28), news (27), 1 (26),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p555888_index.html
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MLA Citation:

Kim, Sojung., Hopke, Jill. and Rojas, Hernando. "The Power of "Talking on the Phone": Effects of Mobile Technology on Social Divides (Also Featured in Virtual Conference)" Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 23, 2012 <Not Available>. 2014-12-12 <http://citation.allacademic.com/meta/p555888_index.html>

APA Citation:

Kim, S. C., Hopke, J. E. and Rojas, H. , 2012-05-23 "The Power of "Talking on the Phone": Effects of Mobile Technology on Social Divides (Also Featured in Virtual Conference)" Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ Online <APPLICATION/PDF>. 2014-12-12 from http://citation.allacademic.com/meta/p555888_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study attempts to understand how the use of new communication technology, specifically mobile phone use, is associated with offline homogeneous, heterogeneous communication, and political media use in the case of Colombia. Whether and how social stratification of the public may influence these relationship is also investigated. After conducting correlation and regression analyses, findings show that the use of mobile phone has a strong, positive main effect on facilitating all the outcome measures: offline homogeneous communication, heterogeneous communication, and political media use. The study also revealed that the more people use their mobile technologies to achieve social and political mobilization, the more frequently they seek political information through various media outlets. Most interestingly, our study finds significant interaction effects between mobile technology use and social stratum of individuals on heterogeneous communication and political media use, such that mobile phone use especially benefits people of lower social strata. Further discussion on the study findings is offered.


Similar Titles:
New Media and Political Communication; The Differences Between Websites and Social Media Networks as Tools in 2012 U.S. Senate Campaigns

Political Involvement in “Mobilized” Society: The Interactive Relationships among Mobile Communication, Social Network Characteristics, and Political Life

Disentangling Different Activities on Social Network Site and Their Interaction With Mobile Communication on Social Capital


 
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