Citation

Analyzing Story Tone in the Network TV News Coverage of Bush vs. Obama

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Abstract:

Network TV presidential opinion poll stories dealing with Republican George W. Bush (N = 85 stories) and Democrat Barack Obama (N = 82 stories) were analyzed with two lexical analysis software programs (Diction 6.0 and Linguistic Inquiry and Word Count 2007) to look for relative news bias in the treatment of the two presidents. Even though Bush had significantly higher public approval scores, the verbal framing of the news stories was exactly the opposite. Five out of six hypotheses demonstrated that the networks employed significantly more favorable word choices in Obama stories than in Bush stories. The empirical results of this study clearly support national poll findings of public perceptions of liberal news bias.

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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p581393_index.html
Direct Link:
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MLA Citation:

Lowry, Dennis., Eng, Ben., Katende, Bob. and Subramanian, Rajvee. "Analyzing Story Tone in the Network TV News Coverage of Bush vs. Obama" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago Marriott Downtown, Chicago, IL, Aug 09, 2012 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p581393_index.html>

APA Citation:

Lowry, D. , Eng, B. , Katende, B. and Subramanian, R. , 2012-08-09 "Analyzing Story Tone in the Network TV News Coverage of Bush vs. Obama" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago Marriott Downtown, Chicago, IL Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p581393_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Network TV presidential opinion poll stories dealing with Republican George W. Bush (N = 85 stories) and Democrat Barack Obama (N = 82 stories) were analyzed with two lexical analysis software programs (Diction 6.0 and Linguistic Inquiry and Word Count 2007) to look for relative news bias in the treatment of the two presidents. Even though Bush had significantly higher public approval scores, the verbal framing of the news stories was exactly the opposite. Five out of six hypotheses demonstrated that the networks employed significantly more favorable word choices in Obama stories than in Bush stories. The empirical results of this study clearly support national poll findings of public perceptions of liberal news bias.


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