Citation

Al-Jazeera English Online: Understanding Web Metrics and News Production When a Quantified Audience is Not a Commodified Audience

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Abstract:

Al Jazeera English is the Arab world’s largest purveyor of English language news to an international audience. This article provides an in-depth examination of how its Web site employs Web metrics for tracking and understanding audience behavior. The Al Jazeera Network remains sheltered from the general economic concerns around the news industry, providing a unique setting in which to understand how these tools influence newsroom production and knowledge-creation. Through interviews and observations, findings reveal that the news organization’s institutional culture plays a tremendous role in shaping how journalists use and understand metrics. The findings are interpreted through an analysis of news norms and a brief interlude into studies about the social construction of technology.

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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p633231_index.html
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MLA Citation:

Usher, Nikki. "Al-Jazeera English Online: Understanding Web Metrics and News Production When a Quantified Audience is Not a Commodified Audience" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 <Not Available>. 2018-09-02 <http://citation.allacademic.com/meta/p633231_index.html>

APA Citation:

Usher, N. , 2013-06-17 "Al-Jazeera English Online: Understanding Web Metrics and News Production When a Quantified Audience is Not a Commodified Audience" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England Online <APPLICATION/PDF>. 2018-09-02 from http://citation.allacademic.com/meta/p633231_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Al Jazeera English is the Arab world’s largest purveyor of English language news to an international audience. This article provides an in-depth examination of how its Web site employs Web metrics for tracking and understanding audience behavior. The Al Jazeera Network remains sheltered from the general economic concerns around the news industry, providing a unique setting in which to understand how these tools influence newsroom production and knowledge-creation. Through interviews and observations, findings reveal that the news organization’s institutional culture plays a tremendous role in shaping how journalists use and understand metrics. The findings are interpreted through an analysis of news norms and a brief interlude into studies about the social construction of technology.


 
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