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Global Negotiations of National Unity and Diversity in Public Media: A Comparative Study on South Africa and Flanders

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Abstract:

In the context of globalisation, national unity or identity are problematic and even contested concepts, also in communication research. Paradoxically, the same diversity that can be seen as a threat to national unity is often employed as a mechanism to secure cohesion of culturally diverse groups belonging to the same national imagined community. Furthermore, mass media are generally regarded as playing an important role in ideas around nationhood. This paper explores contemporary struggles to define ‘the nation’ as unified by comparing the diverse realities of South Africa and Flanders (Dutch-language northern Belgium) with specific focus on Public Service Broadcasting. By systematically comparing national contexts, issues of diversity and diversity in public media we aim to come to a better understanding of how generic concepts like the nation, unity and diversity function in unique and specific contexts. This analysis both challenges and reconfirms the national framework still predominant in communication research.

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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p633505_index.html
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MLA Citation:

Marx, Hannelie. and Dhoest, Alexander. "Global Negotiations of National Unity and Diversity in Public Media: A Comparative Study on South Africa and Flanders" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p633505_index.html>

APA Citation:

Marx, H. and Dhoest, A. , 2013-06-17 "Global Negotiations of National Unity and Diversity in Public Media: A Comparative Study on South Africa and Flanders" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p633505_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In the context of globalisation, national unity or identity are problematic and even contested concepts, also in communication research. Paradoxically, the same diversity that can be seen as a threat to national unity is often employed as a mechanism to secure cohesion of culturally diverse groups belonging to the same national imagined community. Furthermore, mass media are generally regarded as playing an important role in ideas around nationhood. This paper explores contemporary struggles to define ‘the nation’ as unified by comparing the diverse realities of South Africa and Flanders (Dutch-language northern Belgium) with specific focus on Public Service Broadcasting. By systematically comparing national contexts, issues of diversity and diversity in public media we aim to come to a better understanding of how generic concepts like the nation, unity and diversity function in unique and specific contexts. This analysis both challenges and reconfirms the national framework still predominant in communication research.


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