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Building Better First Impressions Through More Information: The Impact of Quantity of Information Shared on a Profile, Profile Owner’s Gender, and Profile Viewer’s Voyeuristic Curiosity on Formation of Impressions

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Abstract:

This paper reports the results of an experiment that employed a 2 (low information vs. high information) by 2 (male profile vs. female profile) replicated design to investigate the relationship between the amount of information shared in an SNS profile and the impressions that profile viewers form about the profile owner. Study participants also completed a three-item voyeuristic curiosity scale. The results reveal that profile viewers formed more positive impressions about profiles that contained more information. This positive relationship between amount of information in a profile and impression scores was stronger for female profiles. The three-way interaction between amount of information, profile owner’s gender, and profile viewer’s voyeuristic curiosity was such that for female profiles, more information elicited a stronger increase in positive evaluations among respondents with high voyeuristic curiosity than among respondents with low voyeuristic curiosity; whereas for male profiles, more information elicited positive evaluations among profile viewers with low voyeuristic curiosity but not among profile viewers with high voyeuristic curiosity.

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tt (2), he profil (1), Figur (1), .63 (1), 101); whereas (1), n ratin (1), uantitie (1), oyeuristic curiosity (1), .93, S (1), .95 (1), iscussion (1), oste (1), he owner (1), Utz (1), hotograph (1), rofile element (1), ated differen (1), f inquir (1), rawin (1), .336 (1), ale profiles (1),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p637723_index.html
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MLA Citation:

Baruh, Lemi., Chisik, Yoram. and Bisson, Christophe. "Building Better First Impressions Through More Information: The Impact of Quantity of Information Shared on a Profile, Profile Owner’s Gender, and Profile Viewer’s Voyeuristic Curiosity on Formation of Impressions" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 <Not Available>. 2018-09-05 <http://citation.allacademic.com/meta/p637723_index.html>

APA Citation:

Baruh, L. , Chisik, Y. and Bisson, C. , 2013-06-17 "Building Better First Impressions Through More Information: The Impact of Quantity of Information Shared on a Profile, Profile Owner’s Gender, and Profile Viewer’s Voyeuristic Curiosity on Formation of Impressions" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England Online <APPLICATION/PDF>. 2018-09-05 from http://citation.allacademic.com/meta/p637723_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper reports the results of an experiment that employed a 2 (low information vs. high information) by 2 (male profile vs. female profile) replicated design to investigate the relationship between the amount of information shared in an SNS profile and the impressions that profile viewers form about the profile owner. Study participants also completed a three-item voyeuristic curiosity scale. The results reveal that profile viewers formed more positive impressions about profiles that contained more information. This positive relationship between amount of information in a profile and impression scores was stronger for female profiles. The three-way interaction between amount of information, profile owner’s gender, and profile viewer’s voyeuristic curiosity was such that for female profiles, more information elicited a stronger increase in positive evaluations among respondents with high voyeuristic curiosity than among respondents with low voyeuristic curiosity; whereas for male profiles, more information elicited positive evaluations among profile viewers with low voyeuristic curiosity but not among profile viewers with high voyeuristic curiosity.


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