Citation

“Was It Something I Said?” “No, It Was Something You Tweeted!” Applying the Spiral of Silence to Social Media

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Abstract:

The increasing popularity of social media such as Facebook, LinkedIn, and Twitter has generated tremendous scholarly interest in the past several years and prompted calls for modifying and testing the assumptions of core mass communication theories in the social network site (SNS) context. While majority of existing research has tested the spiral of silence theory in offline communication settings, studies testing the spiral of silence theory in an online context are scarce. Using the February 2012 Pew Internet and American Life Project ‘Search, Social Networks, and Politics’ survey (N = 2,250), the current study empirically tests the spiral of silence theory in the SNS context. Results generally support the new adaptations of the silencing and speaking out strategies in the SNS context for the spiral of silence theory. Implications of the findings of this study are discussed.

Most Common Document Word Stems:

polit (194), post (176), opinion (105), sns (92), silenc (92), content (90), strategi (82), spiral (82), snss (81), use (64), theori (63), social (55), like (51), respond (50), speak (49), one (49), context (47), disagre (47), posit (42), user (42), found (40),
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p640680_index.html
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MLA Citation:

Gearhart, Sherice. and Zhang, Weiwu. "“Was It Something I Said?” “No, It Was Something You Tweeted!” Applying the Spiral of Silence to Social Media" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 <Not Available>. 2014-12-11 <http://citation.allacademic.com/meta/p640680_index.html>

APA Citation:

Gearhart, S. and Zhang, W. , 2013-06-17 "“Was It Something I Said?” “No, It Was Something You Tweeted!” Applying the Spiral of Silence to Social Media" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England Online <APPLICATION/PDF>. 2014-12-11 from http://citation.allacademic.com/meta/p640680_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The increasing popularity of social media such as Facebook, LinkedIn, and Twitter has generated tremendous scholarly interest in the past several years and prompted calls for modifying and testing the assumptions of core mass communication theories in the social network site (SNS) context. While majority of existing research has tested the spiral of silence theory in offline communication settings, studies testing the spiral of silence theory in an online context are scarce. Using the February 2012 Pew Internet and American Life Project ‘Search, Social Networks, and Politics’ survey (N = 2,250), the current study empirically tests the spiral of silence theory in the SNS context. Results generally support the new adaptations of the silencing and speaking out strategies in the SNS context for the spiral of silence theory. Implications of the findings of this study are discussed.


Similar Titles:
Social Media Uses in Government Public Relations: A Content Analysis of Social Media Strategies Between South Korea and the United States of America

Social Media and Credibility: What Makes Political Posts on Facebook Credible Information to the User?


 
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