Citation

Social Media Uses in Government Public Relations: A Content Analysis of Social Media Strategies Between South Korea and the United States of America

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Abstract:

We investigated the main characteristics of social media uses in government public relations between South Korea and the United States. Based on the theoretical assumptions of Grunig and Hunt’s (1984) four models of public relations and Hazleton’s (1984) public relations strategies, we investigated five different government organizations’ uses of social media in both countries: South Korea and the U.S. A content analysis was conducted. We found that the majority of government organizations use social media within the public information model for both South Korea and the United States, followed by the two-way asymmetrical model in government public relations. We also found that the most prevalent public relations strategy is Informative Strategy, followed by Persuasive Strategy. The majority of government organizations also use the Bargaining Strategy as well as Cooperative Problem-solving Strategy in order to enhance governmental credibility and transparency. Theoretical as well as practical implications were discussed in the paper.

Most Common Document Word Stems:

public (152), govern (131), social (127), media (115), relat (110), organ (84), use (83), south (59), model (55), state (49), korea (49), unit (49), strategi (44), n (40), twitter (36), follow (33), inform (32), differ (31), communic (30), korean (28), two (27),
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Association:
Name: International Communication Association
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p641436_index.html
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MLA Citation:

Cho, EunJu. and Lee, Moon. "Social Media Uses in Government Public Relations: A Content Analysis of Social Media Strategies Between South Korea and the United States of America" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 <Not Available>. 2018-09-05 <http://citation.allacademic.com/meta/p641436_index.html>

APA Citation:

Cho, E. and Lee, M. J. , 2013-06-17 "Social Media Uses in Government Public Relations: A Content Analysis of Social Media Strategies Between South Korea and the United States of America" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England Online <APPLICATION/PDF>. 2018-09-05 from http://citation.allacademic.com/meta/p641436_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: We investigated the main characteristics of social media uses in government public relations between South Korea and the United States. Based on the theoretical assumptions of Grunig and Hunt’s (1984) four models of public relations and Hazleton’s (1984) public relations strategies, we investigated five different government organizations’ uses of social media in both countries: South Korea and the U.S. A content analysis was conducted. We found that the majority of government organizations use social media within the public information model for both South Korea and the United States, followed by the two-way asymmetrical model in government public relations. We also found that the most prevalent public relations strategy is Informative Strategy, followed by Persuasive Strategy. The majority of government organizations also use the Bargaining Strategy as well as Cooperative Problem-solving Strategy in order to enhance governmental credibility and transparency. Theoretical as well as practical implications were discussed in the paper.


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Public Diplomacy as a Strategic Public Relations: How a Nonprofit Organization of South Korea Uses Soft Power in Nation Branding in Social Media

The Media-Government Relations: Comparative Analysis of Newspaper Reporting of Foreign Policy Between the United States and South Korea


 
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